iOS 5 notifications - should there be an Apple app for that?

Better notifications is probably at or near the top of the feature request list for iOS 5, and Andreas has come up with a concept for how he's like to see it done -- an Apple iOS notifications app!
He's set up a website and posted a video and... it looks interesting. Like Rene said on last week's iPad Live, Apple isn't simply going to add notifications any more than they simply added multitasking to iOS 4. They're going to look at the actual functionality users want and then figure out a way to provide it, in a traditional way or a new way. (And we'll either love it or hate it, or often a little bit of both.)
Andreas' idea isn't like Boxcar on the App Store or LockInfo on Jailbreak, it's a bit of a hybrid approach. Check out the video below and let us know if this is the way you'd like to see Apple handle notifications in iOS 5 (and why or why not!)
[iOS Notifications via The Next Web, thanks @KiTTGT]
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Senior Editor at iMore and a practicing therapist specializing in stress and anxiety. She speaks everywhere from conferences to corporations, co-host of Vector and Isometric podcasts, follow her on Twitter @Georgia_Dow and check out her series at anxiety-videos.com.