iPad app downloads have grown year on year for the first time since 2013
What you need to know
- iPad app downloads saw a massive spike in Q1 of 2020.
- Sensor Tower says apps passed 1.1 billion downloads worldwide and $2 billion in spending.
- It would mark the first quarter of year on year growth in the market since Q4 of 2013.
A report from Sensor Tower suggests that iPad app downloads have spiked sharply due to COVID-19.
A blog post states:
As you can see from the data, first-time iPad app installations have been trending generally downwards for the last 7 years. Sensor Tower notes that Q1's download figures make it the biggest quarter for iPad app downloads since Q3 of 2016 and that this time last year, the same metric was down 19% year on year.
Sensor Tower says that the growth from Q4 of last year is even more significant, showing a 52% increase on Q4 2019. In March, iPad apps saw their highest single month since February 2015.
The report says that beyond games and entertainment, education apps were the leading driver of installations, recording 105 million worldwide, the best ever quarter for the segment, and the first time it has exceeded 100 million installs.
Whilst iPad installation has trended downwards in recent years, spending has grown in nearly every quarter, and in Q1 of 2020 consumers spent a record $2.1 billion in apps, a whopping 76% of that was on games.
The report notes the contrast to the iPhone, which has seen growth, but not like the meteoric increase on the iPad:
You can read the full report here.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9