iPad continues to dominate tablet market with 58% revenue share

11-inch iPad Pro
11-inch iPad Pro (Image credit: iMore)

What you need to know

  • Apple continues to dominate the tablet market in Q2 2021.
  • The iPad commands a 58 percent revenue share.
  • Intel, who came in second, had a 14 percent revenue share.

A new report from Strategy Analytics found that Apple, Intel, Qualcomm, MediaTek, and Samsung achieved the top five spots for processor revenue share in the second quarter of 2021. According to the data, Apple blew away the competition with a 58 percent revenue share. For comparison, Intel came in at second with 14 percent.

Sravan Kundojjala, the Associate Director of Handset Component Technologies service at Strategy Analytics, said that, despite declining year-over-year in Q2 2021, overall tablet revenue continues to hold up due to "robust average selling prices."

"After registering five straight quarters of shipment growth, the tablet AP market declined 8 percent year-on-year in unit terms Q2 2021. However, compared to Q2 2019, the tablet AP market saw a 23 percent shipment growth. Despite shipment weakness, tablet AP revenues continue to hold up well, driven by robust average selling prices."

Kundojjala went on to project that the mobile computing market will experience "significant activity in 2022" due to a number of brands increasing their efforts in the space.

"MediaTek saw its tablet AP shipments grow 19 percent in Q2 2021, driven by increased traction for its Helio P chips. Strategy Analytics estimates that MediaTek is on track to ship its highest ever annual tablet AP shipments in 2021. The x86 vendor Intel, on the other hand, grew its tablet AP shipments 22 percent in Q2 2021, thanks to Windows-based tablets. The mobile computing market will see significant activity in 2022 with AMD, Apple, Google, Intel, MediaTek, Microsoft, NVIDIA, Qualcomm, and Samsung LSI all ramping up their computing efforts."

Apple recently added two new iPads to its lineup: the 6th generation iPad mini and 9th generation iPad. Both iPads were announced at the company's "California Streaming" event earlier this month and launched worldwide last week.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.

  • I'm honestly surprised it's that small. Everywhere I go where tablets are being used for business it's an iPad. Besides when have you ever seen anyone out in public using an Android tablet.. Would love to see how this statistic was calculated.
  • The thing is Strategy Analytics only takes into account actual tablet sales. However it does not reflect any of the 2 in 1 device sales, which fall under laptop computers. Plus tablet sales are not compared to overall Desktop, and laptop sales. If they did Apples iPad sales would be a fraction of the overall PC/laptop market. When it comes to actual Android tablets most Android users nowadays buy a Chromebook, which can run not only Android apps, but it runs Chrome OS, Linux programs, and now Windows as well. If you buy a Chromebook that is a 2 in 1 device, then you have a laptop, and if you fold it over, then you have an Android tablet as well. Plus you get a keyboard and trackpad. All of which you would have to pay extra with an iPad that can only run iOS apps. BTW Chromebooks are almost the same sales numbers as iPad sales (iPad sales Q1 2021 - 12.7 million, Q2 2021 - 12.9 million) (Chromebooks Q1 2021 - 12 million, Q2 2021 - 11.9 million). That is not including Android tablet sales.