What you need to know
- The overall tablet market has experienced its first decline in the last five quarters.
- The iPad, however, grew its market share by 4.6%.
The iPad just keeps solidifying its place as the go-to tablet in the world.
New data from analytics firm IDC shows that, after five quarters of growth that was fueled by remote work and remote learning, the tablet industry is starting to cool off. According to the research, both the Chromebook and tablet market saw their first decline since the pandemic started.
Anuroopa Nataraj, a senior research analyst with IDC's Mobility and Consumer Device Trackers, said that schools and governments spent all of the money they were going to on the devices by now.
While the overall tablet market shrank by 9.4% year-over-year, Apple's iPad increased its market share by 4.6% year-over-year. Jitesh Ubrani, a research manager for IDC's Mobility and Consumer Device Trackers, said that decreased demand and supply chain issues both affected the overall tablet market this quarter.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
Thank you for signing up to iMore. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.