What you need to know
- Apple is expected to debut its new iPhone 14 in a couple of months.
- An analyst says the price could increase by $100.
- Dan Ives says Apple will need to pass on rising costs to consumers.
At least one analyst believes that Apple's iPhone 14 could be a staggering $100 more expensive than its predecessor.
Ives told The Sun that prices "have been increasing across the whole supply chain" and that Apple "needs to pass these costs to the consumer on this release." Another inside, Ben Wood, said a price rise is possible but not guaranteed, stating Apple had some "tough decisions to make." He also noted that global exchange rates are a factor. Indeed, Apple has already recently increased the price of its iPhone and some iPads in Japan by more than 20% to cope with global economic pressures. Wood did provide some hope though, stating that Apple might decide it may be counterproductive to raise costs with cost of living headwinds affecting consumers and possibly hurting sales.
Currently, Apple sells the iPhone 13 and iPhone 13 Pro. the cheapest model which is $699 for the iPhone 13 mini. However, Apple is expected to get rid of the iPhone 'mini' in favor of a new Max model. That would make the 6.1-inch iPhone 14 the entry-level model in the lineup. Currently, this is $799, but Ives' price increase prediction means the cheapest iPhone 14 might be an eye-watering $899.
A similar increase in the Pro would mean a minimum price of $1,099, or $1,199 for the Pro Max.
Other upgrades expected to come to iPhone 14 Pro include a 48MP camera and an always-on display. With money tighter than ever for many, it may be that people choose not to upgrade this year. If you are in need of a new iPhone, these Prime Day iPhone deals might be a much better option.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9