iPhone dominates smartphone market in Japan

Iphone 12 Pro Mask Unlock Hero
Iphone 12 Pro Mask Unlock Hero (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • New figures show Apple dominates the smartphone market in Japan.
  • IDC reckons that Apple has a 52.6% market share, with shipments up 13.8% YoY.

A new report says the iPhone 12 helped Apple snag more than 50% of the smartphone market in Japan in Q4 of 2020.

From new IDC research:

In the fourth quarter of 2020, total shipments of mobile phones in the domestic market increased 10.6% year-on-year to 11.432 million units. The reason for this increase is that Apple's shipments, mainly new models compatible with 5G, increased by 13.8% year-on-year to 6.015 million units, and many Android products also shipped in the middle to low price range. As a result, the number of units increased by 6.5% from the same period of the previous year to 5,286,000 units.

According to the figures, Apple was the top vendor with a 52.6% share, followed by Sharp (12.4%), Kyocera (7.0%), and Samsung (6.8%).

Over the full year, shipments in the country rose by nearly 6 percent, with Apple taking a slightly less generous, but still leading share of 46.5%. From IDC:

In addition, for the full year of 2020, shipments increased by 5.9% from the previous year to 33,633 thousand units. Among the top five companies by vendor, Apple is the top with 15.637 million units (46.5% share), Sharp with 4.474 million units (13.3%), and Fujitsu with 2.794 million units (8.3% share). And 2.711 million (8.1%) Samsung lined up in Thailand (*), and Kyocera ranked fifth with 2.51 million (7.5%). Apple shipments increased 8.3% year-on-year.

Idc Japan

Idc Japan (Image credit: IDC)

IDC says the figure indicate a 2020 recovery on the performance of 2019, however looking ahead, the average selling price of handsets is declining, and that the difficult situation "will continue for vendors with low shipments".

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9