iPhone sales generate $15M in two seconds during Singles Day

Iphone 13 Pro Sierra Blue Hero
Iphone 13 Pro Sierra Blue Hero (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • The iPhone has proven extremely popular during Singles Day sales in China.
  • One outlet said it posted $15M in iPhone sales in two seconds.
  • The iPhone 13 was reportedly the second most popular phone overall.

Reports indicate Apple's best iPhones were very popular in China during its annual Singles Day sales.

CNBC reports that one outlet saw 100 million yuan in iPhone sales notched in just 2 seconds on Wednesday:

Apple appeared to see strong sales. JD said transaction volume of iPhones surpassed 100 million yuan in 2 seconds after the final sales began on Nov. 10.

According to a list of the most popular phones provided by MyDrivers, the iPhone 13 was the second most popular phone behind the Redmi K40 and ahead of the Redmi 9A. In fourth was Apple's iPhone 12, with the iPhone 13 Pro Max the only other iPhone to break into a top 20 dominated by Xiaomi and Redmi. As a result, Apple was also listed as the second most popular brand, the iPhone 13 and 12 were the most popular phones in the 5000-10000 yuan category for sales.

With the holiday season fast-approaching more and more outlets are pushing iPhone sales, especially in the run up to Black Friday. There are great deals to be had on the new iPhone 13 as well as previous models, through both carriers and outright at places like Amazon.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9