What you need to know
- LifeProof makes eco-friendly iPhone, Apple Watch, and AirPods cases.
- The company says it has now recycled over 37,500 pounds of ocean-based plastic for its products.
The news comes as the company announced a new line of eco-friendly cases for Apple Watch, AirPods, AirPods Pro, and even its very own Apple Watch strap. The company stated:
In just over a year, more than 37,500 pounds of ocean-based plastic has been repurposed into LifeProof cases. Eco-Friendly Case for Apple Watch, AirPods and AirPods Pro and Eco-Friendly Band for Apple Watch continue the promise and are all comprised of ocean-based recycled plastics to lower our impact on the Earth
CEO Jim Parke said "LifeProof was born from the ocean with waterproof cases, and it is our responsibility to protect those waters that are so dear to us" and that LifeProof's new designs "align with everything that we stand for – uncompromised protection and a dedication to help preserve our ocean by building cases from ocean-based recycled plastic."
A new eco-friendly case for Apple Watch works with the Series 4 onwards in both sizes, and its new band is made from 99 percent ocean plastic yarn. It also has new cases for AirPods and AirPods Pro made from 75% ocean-based plastic. Not only that, LifeProof says that it plans to make donations for registered purchases to some charities too:
In line with our corporate mission of giving back, LifeProof invites its consumers to make a difference, too. In partnership with Water.org, Coral Reef Alliance, American Rivers and Oceana, LifeProof will donate for every registered purchase to support a healthier future for our world's water. Consumers can visit lifeproof.com/make-waves to register their product and select the charity of their choice.