What you need to know
- LifeProof makes eco-friendly iPhone, Apple Watch, and AirPods cases.
- The company says it has now recycled over 37,500 pounds of ocean-based plastic for its products.
The news comes as the company announced a new line of eco-friendly cases for Apple Watch, AirPods, AirPods Pro, and even its very own Apple Watch strap. The company stated:
CEO Jim Parke said "LifeProof was born from the ocean with waterproof cases, and it is our responsibility to protect those waters that are so dear to us" and that LifeProof's new designs "align with everything that we stand for – uncompromised protection and a dedication to help preserve our ocean by building cases from ocean-based recycled plastic."
A new eco-friendly case for Apple Watch works with the Series 4 onwards in both sizes, and its new band is made from 99 percent ocean plastic yarn. It also has new cases for AirPods and AirPods Pro made from 75% ocean-based plastic. Not only that, LifeProof says that it plans to make donations for registered purchases to some charities too:
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9