Listen as Steve Jobs says the Mac would peak in 1989

Steve Jobs
Steve Jobs (Image credit: Rene Ritchie/iMore)

What you need to know

  • Steve Jobs thought the Mac was going to peak in 1989.
  • A new recording of Jobs at an NeXT event in 1988 has been uncovered.
  • Jobs said that the Macintosh architecture would peak sometime in the next year.

A new recording of Steve Jobs at an NeXT launch event reveals he thought the Mac would peak in 1989.

A new Fast Company report reveals that a recording of Steve Jobs presenting at an NeXT launch event in Boston from 1988 was made:

I heard from Charles Mann, who had made professional audio recordings of dozens of BCS meetings and other computer-related events in the 1980s and early '90s. Unbeknownst to me, he had sold many of them on audiocassette at the time, under the name The Powersharing Series. In 1988, when I was basking in Jobs's presentation, Mann was elsewhere in the hall recording it. Here it is in its entirety:

Jobs started NeXT after being forced out of Apple in 1985. At an event in 1988, Jobs unveiled NeXT's first computer. During the event Jobs is recorded stating that the Mac would peak the following year and that there were enough cracks in the wall already:

"The Macintosh architecture is going to peak next year sometime. And that means that there's enough cracks in the wall already, and enough limitations to the architecture, that the Mac's pretty much going to be everything it's ever going to be sometime next year."

As Fast Company notes, the NeXT had a Unix-based operation system, 1 million pixel display, and 256MB of optical storage. It cost $6,500. Apple eventually bought NeXT in 1997, with Jobs returning to lead the company.

You can catch the recording in full here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9