What you need to know
- More users are reportedly opting into app tracking this year.
- A report says that the opt-in rate has risen from around 16% to 25%.
It appears that more people are okay with apps tracking them this year than last.
According to new data from analytics firm Adjust (via 9to5Mac), the number of users on iOS who are opting in to app tracking is up this year when compared to 2021. According to the firm, rates of users opting in increased from around sixteen percent last year to twenty-five percent this year.
The report goes on to say that apps can expect an upward trend for opt-ins from users as some set of users will prefer more personalized experiences and advertising.
Despite the upward trend in opt-ins, Apple's anti-tracking measures are still having a material impact on advertisers. According to a report from earlier this week, Facebook could see a $10 billion impact on its business in 2022.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.