What you need to know
- Apple is thought to be ready to announce a new paid-for podcast service.
- The announcement is likely to take place during tomorrow's Apple event according to a report.
Apple will announce a new premium paid-for podcast service at tomorrow's media event, according to a new report. Such a service has been rumored on and off for months now, but tomorrow is said to be the day Apple finally takes the wraps off of it.
According to a tweet by Recode's Peter Kafka, they're "pretty sure" that Apple will announce the podcast service tomorrow.
While we are here: Pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday. pic.twitter.com/w12tWqg0yoWhile we are here: Pretty sure Apple is prepping its own podcast plan - a paid subscription service - on Tuesday. pic.twitter.com/w12tWqg0yo— Peter Kafka (@pkafka) April 18, 2021April 18, 2021
Apple has already offered special versions of podcasts relating to some of its Apple TV+ shows and it's thought this move will expand upon that somewhat. Likely to be called Podcsts+, nobody yet seems to know whether the service will be rolled into Apple One or if it will instead be a standalone offering.
It's likely a Podcasts+ service would see special versions of podcasts kept behind a paywall, although we'll need to wait until tomorrow to know for sure.
Apple will hold a special event tomorrow at 10:00 a.m. PDT. You'll be able to watch online (opens in new tab), just like the rest of us.
Want to get into creating podcasts instead of listening to them? Check out some of the best podcasting microphones you can buy today.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
Another monthly subscription service, big surprise. Subscription fatigue has already set in with me and I have cancelled a few of them on some video streaming channels and other services, so I will not be interested in a podcast subscription in any form. Podcasts have always been free and discovery of new podcasts is as easy as doing a search in your podcast aggregator of choice, so I do not see any need for a paid service to do that. And if all podcasts are suddenly placed behind a paywall, then I will just not listen to any more podcasts, no big loss.
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