Source: Apple
What you need to know
- A new report says pros within Hollywood are excited by Apple's new Mac lineup.
- Many currently work on Apple's older machines, such as the Mac Pros of old.
- It seems the new Apple silicon lineup is encouraging news for the industry.
A new report says professionals within Hollywood are excited by the prospect of the new Apple M1 chip.
From The Hollywood Reporter:
Apple has unwrapped a new MacBook Air, 13-inch MacBook Pro and Mac mini, its first products using the M1, the computer makers' first chip designed specifically for the Mac. With Tuesday's news, some in Hollywood were encouraged by the potential of the new tech for many content creators.
According to Michael Cioni, SVP of innovation at Frame.io, Apple's announcements earlier this week mark the first positive change by Apple for creatives in quite some time:
Cioni believes today's announcement signals that the computer maker is "continuing its commitment to meet needs of today's creative professionals." Noting that Apple included this part of its customer base as part of today's announcement, he adds that "that's a positive narrative for creative professionals we haven't received from Apple in nearly a decade."
Cioni in particular highlighted how the M1 could improve the Mac's ability to run multiple high-powered professional tools like Final Cut, Adobe, and more simultaneously.
Cioni's sentiments were echoed by another editor, Harry B. Miller III, who said the new Mac mini "could be huge" for editors:
Veteran editor Harry B. Miller III says the new Mac minis in particular "could be huge" for the editing community. "Most of the editing industry is either on old cheese-grater or trashcan Macs. It seems to me the Mac mini with this new chip could easily and fairly cheaply replace all those old units," he says. "Fox Studios, for example, had been refurbishing cheese-graters to keep them up to date with CPU's and memory for more complex workflows. It would now be cheaper to replace them with the new Mini."
Miller, at least, plans to snag a new Mac mini, hoping that Apple's new M1 chip will speed up rendering effects and compressing and outputting video. In a statement to THR, Adobe reportedly said it was "excited" to bring Creative Cloud apps to Apple silicon, and that it would have Lightroom and Photoshop news on ARM soon.
Apple released a new Mac mini, MacBook Pro, and MacBook Air on Tuesday, all powered by its M1 chip.
Nintendo recap: Sega's Sonic plans and Pokémon fan pays tribute to OG art
Three additional games found their way onto Nintendo Switch Online this week. Plus, we're in the final stretch before the 3DS and Wii U eShops no longer accept purchases of any kind. There's even more Nintendo news, so let's dive in.
Review: Eliminate Wi-Fi dead zones on all your Apple devices at once
WiFi dead zones and spotty internet signal at home can be wildly frustrating. With the rockspace AX1800 Router and Extender you can improve internet reliability overall and eliminate WiFi dead zones for your Apple devices.
Review: Secretlab's TITAN Evo 2022 is probably the best gaming chair ever
Secretlab's TITAN Evo is its 2022 offering. It's an awesome upgrade on its 2020 model and the perfect gaming chair for any gamer.
Automate your home with the best HomeKit smart plugs out there
If you're new to home automation, a smart plug is a great first step in building out your connected home. You can simply plug it in and go. Here's our guide to the best smart plugs for HomeKit.