A new Pride Apple Watch band is reportedly set to launch 'imminently'

Pride 2020 Apple Watch Bands Glasses Hero
Pride 2020 Apple Watch Bands Glasses Hero (Image credit: Christine Romero-Chan / iMore)

What you need to know

  • Apple is said to have a new Pride Apple Watch band ready to be released.
  • A report says the new bands should start arriving in stores "later this week."

Apple is getting ready to announce a new 2022 Pride Apple Watch band, according to a new report by Bloomberg's Mark Gurman. Apple tends to release a new Pride band each year, and we normally have it by now. According to Gurman, it's still coming.

A new Twitter post by Gurman says that a "new pride version of the Apple Watch should be launching fairly imminently." While Gurman's original tweet suggests a new Apple Watch is on the way, he has since clarified he was only talking about bands, not a new watch.

Gurman goes on to say that marketing materials have already started to arrive in Apple Stores, with products set to arrive later this week. A launch is likely to happen next week, however, with Gurman saying that marketing materials won't be set up in-store until then.

New Pride version of the Apple Watch should be launching fairly imminently. Marketing materials and updated Watch tables have started arriving at retail stores — for placement next week. Actual new bands should start arriving later this week.

We've seen a special version of an Apple Watch launch before — The Black Unity Apple Watch launched just over a year ago.

Pride Apple Watch Braided Solo Loop

Pride Apple Watch Braided Solo Loop (Image credit: Apple)

Many would argue that the Pride bands are indeed the best Apple Watch bands of them all, yours truly included. The 2021 Pride band was one of the best Apple has made to date — let's see what comes this year!

There's always Amazon

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.