Source: Christine Romero-Chan / iMore
What you need to know
- Apple is said to have a new Pride Apple Watch band ready to be released.
- A report says the new bands should start arriving in stores "later this week."
Apple is getting ready to announce a new 2022 Pride Apple Watch band, according to a new report by Bloomberg's Mark Gurman. Apple tends to release a new Pride band each year, and we normally have it by now. According to Gurman, it's still coming.
A new Twitter post by Gurman says that a "new pride version of the Apple Watch should be launching fairly imminently." While Gurman's original tweet suggests a new Apple Watch is on the way, he has since clarified he was only talking about bands, not a new watch.
Gurman goes on to say that marketing materials have already started to arrive in Apple Stores, with products set to arrive later this week. A launch is likely to happen next week, however, with Gurman saying that marketing materials won't be set up in-store until then.
New Pride version of the Apple Watch should be launching fairly imminently. Marketing materials and updated Watch tables have started arriving at retail stores — for placement next week. Actual new bands should start arriving later this week.
We've seen a special version of an Apple Watch launch before — The Black Unity Apple Watch launched just over a year ago.
Source: Apple
Many would argue that the Pride bands are indeed the best Apple Watch bands of them all, yours truly included. The 2021 Pride band was one of the best Apple has made to date — let's see what comes this year!
There's always Amazon
The newest flagship Apple Watch

Apple Watch Series 7
Bigger, brighter, slightly better
You can buy the Apple Watch from Amazon if you prefer. Just remember you may be limited to only certain band combinations and models on Amazon. Plus, it's possible they will have less stock than buying from Apple directly.
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