What you need to know
- TechCrunch sat down for a phone call with Apple's Phil Schiller.
- Schiller discussed Apple's recent rejection of the Hey Email app from the App Store.
- The executive says that the company will not change its mind about the decision.
Phil Schiller, Apple's Senior Vice President of Worldwide Marketing, hopped on the phone with TechCrunch's Matthew Panzarino today to talk about the company's decision to reject the Hey Email app from the App Store.
The rejection of the app has caused an outcry from many in the developer community over the last couple of days. The Hey email app was originally approved for the App Store, but when the developers behind the app tried to release an update, they were contacted from the App Store team and told to make changes in order to stay on the store. Schiller says that the inital approval was actually an error.
The Hey Email app currently requires users who download the app to navigate away from it in order to purchase a subscription to the email service, which currently costs $99 a year. Apple says that the company needs to offer in-app purchases for the service in order to meet its guidelines, something that Hey is opposed to as it would result in paying Apple's 30% fee for selling through the App Store.
Apps in the Reader category can be exempt from having to offer in-app purchases, but Schiller says that email apps have not ever been considered as part of this category and are not eligible for the exemption.
Schiller says that, at least at this time, that Apple is not considering making any changes to its rules and guidelines, and that the Hey Email app will need to meet those guidelines in order to remain in the App Store.
You can read Apple's latest rejection letter to the HEY Email app in its entirety below:
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.