What you need to know
- Loki was the most-streamed debut episode of Q2 2021, according to Reelgood numbers.
- The season four premiere of The Handmaid's Tale was handily beaten into second place.
New Disney+ show Loki was always going to be popular, but according to new numbers shared by Reelgood, it was very popular indeed. It was so popular that it accounted for more than 10% of streaming and engagement on its opening weekend. That gave the show the title of the most-streamed premiere of the quarter.
The show, starring Tom Hiddleston and taking the Marvel Universe in a whole new direction, handily beat the season four premiere of hit show The Handmaid's Tale and even managed to score more highly than the hugely impressive Wandavision. That show managed a 9.3% share in January.
Reelgood looks at numbers from content across all of the big video-on-demand services including Disney+, Amazon Prime Video, Netflix, Apple TV+, and more. To manage such an impressive showing is perhaps an indication of just how excited we all were for the arrival of Loki. If that first episode is any indication we're going to be in for quite the ride as the season unfolds!
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.