Flashmob at Sydney Apple Store tells customers and staff to 'Wake Up'
Samsung and a marketing team working on its behalf were reportly behind a flashmob protest at an Apple Store in Australia. The flashmob took place outside the Apple Store in Sydney; a bus full of protestors all dressed in black left the bus and lined up outside the store's window. They then produced signs that they held up against the windows with the words 'Wake Up' emblazoned across them. The flashmob then chanted 'Wake Up' through the window at Apple's staff and customers.
An Australian blogger just happened to be in the Sydney Apple Store at the time of the flashmob's appearance and managed to capture it on video. Maybe a coincidence or maybe not, who knows but he certainly seemed to capture the action from all angles. This is not the first time that Samsung has targeted Apple's customers with its strange marketing tactics. We have already seen a few adverts which blatantly make fun of iPhone users.
Samsung looks like it will be announcing its latest Galaxy S III Android phone in the next few days. This sort of marketing is its attempt at creating some buzz for the launch, but also at hitting Apple in an area where it may really hurt -- the perception that Apple is "cool". It's a risky gamble. Some Apple or would-be Apple users might have second thoughts and consider Samsung. Others might just think Samsung are a collective bunch of jackasses and want nothing to do with their brand.
Samsung initially became the largest Android manufacturer in the world largely by making products as close to Apple's as possible without being made by Apple. If you wanted Apple but either couldn't get it, or were adverse to getting it, Samsung positioned themselves to be there for you. They brilliantly rode the wave of general smartphone awareness and preconceptions Apple established in the modern market.
Now Samsung has become bolder and are striking out with different devices like the Galaxy Note line, and are trying to distance themselves from Apple, aggressively, with their new marketing.
It's more interesting, more exciting, and more offensive. It's also likely transitional. After "we're just like Apple" and "don't be like Apple", the next phase has to be "we're Samsung" and that will be the one to really watch.
UPDATE: Samsung has denied that they were involved with the flashmob... Anyone taking bets on who else would want to do this? Maybe Greenpeace? They've had protests at an Apple store in London following on their iCloud report; maybe this campaign in Australia is a part of the same movement.
Source: The Next Web, SlashGear, YouTube
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UK editor at iMore, mobile technology lover and air conditioning design engineer.
You guys want numbers? Samsung sold 44.5M smartphones in the first quarter, while Apple sold 31M. 5,05 trillion revenue, a 81% increase over first quarter last year. Apple is still more lucrative, at our expense, of course.
It is not that Samsung does not release numbers, you guys seem to be a little resistant to look them up.
I'm a iPhone user since 3 years ago, there is so many phone brands out there right now that every month we saw like 3 o more phones coming out so the thing is that if a get a cool smartphone today its just a matter of 1 month to a new phone come out so now we want to get that one and after that one we want the next one and so on, but with iPhone we got one each year and with all the features that a iPhone has is enough for many of us, that without saying about their apps like apple said " there is a app for anything " and they are so damn right about that. so i love all kind of smartphones but there are so many out there that i prefer to stay with the iPhone until they new one come out. they are even collectibles i got from the 1st iPhone to the 4s. I'm sorry if i made my comment to large i just want to said what i tough
The CARRIERS are the ones releasing the numbers, no the manufacturers.
The numbers are out there and yes, Samsung does releases them. It is not their fault if those numbers are not in iMore, or in the Cult of Mac. Broaden your horizons people.
Want a tip, google "Samsung beats Apple smartphone sales".
To be honest I think it's great. I like the tactic, aggressive competition I'm all for it.
(for the record I own a lot of apple products by in no way am I a fanboi, I actually hate apple as a company just like there products)
And, it doesn't piss us off. It just looks stupid and it makes us laugh, just like that kid in school yelling, "hey, look at me.". Uh, OK dork!
Apple Fanboys , stop gettin your panties bunched up. Its a fun attempt to get some publicity, which they succeeded with.
Had Apple done something like this,all of you fanboys wouldve enjoyed and agreed with it ;)
Its a fact that FANBOYS around here always crucify the competition and they would cheer if they same act that they frown upon was carried by Apple ;)
I never thought using a word can direct you 12 years back, but what do I know. Last I checked people still use the word fanboy. Whether its here , or in other smart phone forums, or even in the gaming websites like IGN. Get with the program grandpa ;)
Its utter BS that my comments now have to be moderated if I dont agree with KoolAid drinkers.
I speak my mind, I love Apple for many things they do and proud owner of their products. But I dont blindly cheer for them and boo the competition anytime I get the chance to like some people do around here.
I stand by my comment that had Apple pulled something like this, many of Apple fans wouldve cheered and would think it was cool.
I share my opinion (both poistive & negative) on iMore. If you classify a person as troll just cause they dont drool over everything Apple and dont sugarcoat it all, then ok Im a troll .
Come up with an actual reason why you think Im a troll instead of being rude. ;) Until then just zip it ! :twisted:
Can we now move on please?
Youre the Internet tough guy ?! Get over yourself and act like an adult ( if you are one that is )
Again, look in the mirror before you spew - you are not very bright.
Can we NOW move on, or are you gonna act like a 5th grader and try and get the last word?
I'm actually an 8th grader. But still more mature than you ;)
And youre officially out of the closet :)
Good for you.
Samsung is the one that really needs a wake up call here. First they blatently copy a competitor's product, now they're coming out with non-sensical maxi phones like the note, where even Samsung can't decide if it's a phone or a tablet. It certainly isn't a mobile phone @ that size. More like a small clipboard that requires 2 free hands to use. Then there is their continuing, assault potential consumers campaigns. These guerrilla marketing tactics would be understandable if done by a small player desperate for attention like microsoft or RIM, but is just distasteful from the likes of Samsung, especially
This is now 2 cites stating that it's Samsung behind this with no proof.
I watched the video yesterday and today and all I can say is. Genius.
I've owned Palm OS, WinMo6.1, WebOS, and Android (Galaxy S) devices.. I chose to buy an iPhone 4S because I LIKE it. I enjoy using it. It does everything I want it to and I have no problems with it whatsoever. If Samsung thinks that makes me an idiot, then I'm glad I don't buy their products.
I believe Samsung had nothing to do with it. Probably some environmental or human rights activist group.