What you need to know
- Sonos is launching its own voice assistant.
- The voice assistant is expected to be included in a software update rolling out on June 1.
- Sonos wants users to have an option that is "fully private, more personal, and more natural."
Sonos just said, "forget getting Siri, we'll do it live!"
As reported by The Verge, the company is planning to introduce its own voice assistant within the next few weeks, according to people familiar with the situation. According to the report, the feature will enable customers to use Sonos' baked-in voice assistant to control music on the company's speakers.
Sonos reportedly is building the voice assistant as part of the "Sonos Voice Experience" with the intention of making voice interactions with its products "fully private, more personal, and more natural." Its speakers currently work with Amazon Alexa and the Google Assistant, two voice assistants that are not well known for privacy. Speaking of which, YouTube Music and Spotify will reportedly not work with Sonos' voice assistant at launch.
Sonos is also working on a "Home Theater OS" which has sparked rumors that the company may release its own television. We'll have to wait to see if "Hey Sonos" shows up on June 1.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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