Jonathan Ive

Apple’s goal is not to make money but to make good products according to Jonathan Ive

Apple’s goal is not to make money but to make good products according to Jonathan Ive

Jonathan Ive believes that Apple’s goal is not to make money but to make good products. Ive, who is Apple’s Senior Vice President of Industrial Design, was speaking at the British Embassy's Creative Summit. According to Wired UK., Ive said: We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what...

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