There's a cool new iPhone SE ad coming that plays on the joy of unboxings

Apple iPhone SE (2020)
Apple iPhone SE (2020) (Image credit: Apple)

What you need to know

  • A new iPhone SE ad is coming, but Apple hasn't released it yet.
  • The ad features the fun of peeling an iPhone's protective plastic off.
  • It's almost worth buying a new iPhone just for that.

Apple's iPhone SE is the hot new thing and as you'd imagine, Apple has new ads to share. There's a new one incoming, but so far Apple hasn't actually uploaded it to its YouTube channel. But you can watch it now thanks to YouTube channel apfelspot. And it's quite the quirky ad, too.

Featuring an iPhone SE having its protective plastic ripped off, the handset is almost an afterthought. But we can all agree that taking that plastic off is almost the best aspect of getting a new iPhone, right?

Anyway, here's the ad after MacRumors spotted it!

This ad may get yanked from YouTube, but fingers crossed it doesn't happen before it goes live on Apple's channel.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.