At the start of last month, Apple did something uncharacteristic: it slashed the prices of the iPhone XR in India, a market where it has struggled to find momentum. Android devices dominate the country, with Apple accounting for less than 1% of the overall market share.
But it looks like the ₹17,000 ($250) price cut worked out for Apple, as Tim Cook mentioned during the Q2 earnings call that the price correction delivered "better results." Furthermore, it looks like Apple will learn from this "pricing action" for future launches:
Calling India a "very important market in the long term," Cook said that there's a lot of potential for growth:
The reduction in iPhone XR prices led to a buying frenzy, with the phone getting sold out at major retailers. The premium segment is still a fraction of the overall market in India, but Apple is finally moving in the right direction in the country.
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