What you need to know
- Twitter has told investors iOS 14 privacy changes will have a "modest" impact on its revenue.
Twitter has told investors that new iOS 14 privacy measures will have a "modest" impact on its revenue.
As reported by CNBC:
It comes after the company reported its earnings for Q4, beating analyst expectations for earnings and revenue but falling short on growth.
Apple's new App Tracking Transparency measures were introduced properly in last week's betas and will become mandatory in public versions of the software from the spring. Apple will give users the option to opt-out of tracking across multiple apps and devices using an IDFA identifier, a key technology at the heart of many advertising businesses like Twitter and Facebook.
Facebook has repeatedly warned the move could have catastrophic effects on its ad revenue and on small businesses. Back in August it stated:
Snapchat has also warned about the impact the changes could have but has stated that Apple "is trying to do the right thing for customers" and that it supports the move.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
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