Twitter Team Would Rather Pay for iPhones Than Take Other Smartphones for Free

By Rene Ritchie
last updated

Apple.com/business has published a case study of micro-blogging darling, Twitter. Not surprisingly, Apple.com gives Twitter a lot of love for loving Apple products, especially the iPhone:

When it comes to availability, iPhones accommodate peoples’ needs to work remotely and stay connected with the Twitter team. Stone notes that Twitter remains loyal to iPhones even though other handset manufacturers offer them free equipment.

Not surprising. The price of a thing is seldom equal to its cost. If a free product takes you more time or resources or requires greater infrastructure to support, the cost of using it can rapidly grow higher than the dollar price of even a premium product or service.

For businesses that thrive on the technology the iPhone best supports, web, media, and a certain strategic perception and mind set, paying for iPhones is probably a much greater value than any "free" phone.

Rene Ritchie
Rene Ritchie
Contributor

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.