The Gadget Show uses an iPhone to showcase the world’s first 360 degree TV promo

The Gadget Show last night let viewers use an iPhone, iPad, or iPod touch app to experience a 360 degrees real

UK TV network Channel Five's The Gadget Show aired a 360 degree promo video for its new series which starts next week. The promo which aired last night was the first of its kind ever to be shown. To benefit from the complete experience, users had to watch live TV with an accompanying iOS app running on an iPhone, iPad or iPod touch. The app ran in time with the live TV stream and enabled you to look around the studio using the inbuilt gyroscope; giving 360 degree views in real time of the studio.

At 9pm on 16th April 2012, Channel 5 will make television history by bringing you the world’s first 360 degree promo for the new series of The Gadget Show: World Tour. Jason Bradbury and Pollyanna Woodward are off on an international gadget-filled expedition to seek out and play with the greatest tech the globe has to offer.

The technology is certainly something to look out for in the future. Imagine if it could be used for watching sports event; having the ability to pan around the field of play or move your viewpoint to behind a goal. The possibilities are endless and I for one hope that this technology catches on as it is very impressive! If it all sounds a bit confusing, take a look at the video below.

Source: The Gadget Show, YouTube

UK editor at iMore, mobile technology lover and air conditioning design engineer.

  • This might be one of the coolest things I've seen. I can't wait to see this more and more. Nice job, Chris.
  • Yes I agree very cool, and yes imagine the possibilities for sporting events. Olympics anyone?
  • Wow, nice way to make a splash for the new series.
  • Thanks for using my YouTube video, a truly excellent idea! Excited to see more of this control with TV & iOS device
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