What Facebook is about to do to your News Feed will SHOCK you!

Facebook, in a decision that could change the course of humanity as we know it, today announced that it's going to "reduce click-baiting headlines." That is, it's going to give less relevance to post with headlines like the one we used on this post, and instead give preference to headlines that actually give facts and allow the reader to choose whether to read the story.

Imagine that.

Writes Facebook:

"Click-baiting" is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

Facebook says that a survey showed 80 percent of the time "people preferred headlines that helped them decide if they wanted to read the full article before they had to click through. Of course, that doesn't do anything about the fact that we were all gullible enough to click on those links in the first place, but that's neither here nor there.

Facebook today also recommended that publishers share stories not as images with links inserted in the captions, but in the proper link format, with Facebook using hidden metadata to parse out titles and images.

Source: Facbeook

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days.

9 Comments
  • How about if Facebook would just leave my News Feed preference alone. I keep setting it to "Most Recent" and FB keeps reverting it to "Top Stories". (grrrrrr...) Sent from the iMore App
  • I agree. The only thing Facebook could do to my feed that would shock me is let me decide what I want to see....
  • I was hovering over the little triangle and it selected to report your comment and it will not let me unreport it sorry.
  • Hmm, so first they drove actual users away, leaving it all for business ads and automated publishing of blog articles... now they want to drive the 'ads' and blog articles away too. What will be left soon? Heh, the fist electronic ghost-town with businesses and blogs everywhere publishing, but no one around reading it. :)
  • How do you get the "Add this to your Saved Links" option like shown in the picture ?
  • Yahoo! is built on click-baiting. Sent from the iMore App
  • You won't BELIEVE what this iMore user has to say about Yahoo!
  • I see what you did there. Thank you for doing your part (this headline excluded) to rid the world of click bait!
  • very happy to see Facebook take this surprisingly good step forward but whats phil doing on imore, has he finally seen the light?