It's currently the hottest thread on our iPhone Forums, prompting many of the replies you probably think it' prompting. Member JustMe'd got in early with:
The original iPhone was ludicrously expensive -- $499 at 4GB and $599 for 8GB on a 2-year contract. That compares to $199 for an iPhone 4S today, and $99 and $0 for an iPhone 4 and iPhone 3GS respectively. Where the very first iPhone owners paid exorbitantly just to be one of the few with an iPhone, now pretty much anyone who wants one can have one, and it remains one of, if not the single most popular line of phones in the world.
This isn't the first time the iPhone-as-status-symbol debate has reared its head either. When the iPhone 3GS came out, and looked the same as the iPhone 3G, there were those upset that people wouldn't be able to tell at a glance they had the new iPhone.
The same thing happened when the iPhone 4S came out looking like the iPhone 4. Certain users were upset that they couldn't easily show off that they had the latest, greatest device.
Apple is clearly aiming for the mainstream market, not the high end. They're using carrier subsidies to provide a premium product to a huge customer base. Apple as a brand is still highly valued, but Apple is making sure it's also highly accessible.
There is a $2000+ Porsche designed BlackBerry P'9981 on the market, after all, and some people are buying that.
Luxury brands aren't anything new. Cars, fashion, watches, and more all have their luxury players. Should Apple introduce a more exclusive iPhone? An iPhone Pro to go along with their MacBook Pro and Mac Pro branding? Or is bringing exclusivity to everyone the whole point of Apple's brand and the iPhone?
Weigh in on our iPhone Forum thread now!
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