iPhone 3G Ad Shown at WWDC 08
Remember the iPhone 3G ad that they were reportedly filming at the Fifth Avenue Apple Store? Well it came to fruition at WWDC and it's pretty slick. Not quite as epic as the 1984 commercial or as flashy as those iPod dancing ones, but the iPhone 3G "hallway" ad has its own appeal.
It starts with two security guards handling a silver lockbox and walking through an uber-modern, top-secret hallway. As the security guards walk, a voiceover says, "It's finally here. The first phone to beat the iPhone." As they set the safe down and it opens, the voiceover goes on to say "...introducing the NEW iPhone...3G"
How do you guys like it? Click the Read Link to watch the new ad.
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They had to shut down their flagship store to make three seconds of film? You can only see some sort of store at the tail end of that advert and it's an out-of-focus background shot only.
Reminds me of a scene from Ocean's Eleven.