Updated! iPhone 3G in the UK: O2 Pay-As-You-Go + Unlock?!

Proving once again why telcos lead the universe in lack of customer satisfaction, within the span of a single day the UK's exclusive iPhone 3G carrier, O2, announced and then un-announced Pay-As-You-Go plans!
The original info revealed that you could get an iPhone 3G 8GB for £300 and 16GB for £360 on the PayG plans, with browsing (data?) and WiFi tossed in free for the first 6 months, and £10 a month thereafter. Offer valid to new and upgrade-worthy customers until the end of the year.
Now, however, the page is gone, the server is bereft, and only a very Apple-esque talk-to-you-later notice remains.
Accidental upload snafu, rapidly rolled back? Attempt to gaslight over-enthusiastic iPhone non-contractors? You decide!
UPDATE: Apple Insider is reporting that O2 may be honoring their usual 1-year-later unlock policy for the iPhone 3G on Pay-As-You-Go. This means, 12 months in, you could cough up £15 to get your iPhone opened up to any network.
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Called O2. Quoted. £349.95 (8GB) £499.95 (16GB)
Not too bad.