This $4.5 million Lamborghini is the coolest thing you'll see at #CESlive

CES is all about consumer electronics, but this year has seen plenty of cars littering the show floor. And then there's this one. Housed at the Monster Booth in the Las Vegas Convention Center, this is the $4.5 million Lamborghini Veneno Roadster. Jawdropping.

As a self-confessed car fanatic, it's hard to put into words what I felt as I clapped eyes on this for the first time. The Veneno Roadster is an incredibly exclusive vehicle, with only 9 being made. This one is here in Las Vegas thanks to its Monster provided audio system, which no doubt packs a punch.

I could go on for hours talking about it, but it really is just an incredibly looking thing. The Lamborghini way has long been a kind of 'shock and awe' tactic, to make you fear it, and love it at the same time. The Veneno Roadster is not something any of us will likely ever see out on the open road, but if you're anywhere near the Las Vegas Convention Center this week, I urge you to check it out. It's the coolest thing you'll see all week.

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Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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This $4.5 million Lamborghini is the coolest thing you'll see at #CESlive