Samsung keeps making commercials that, instead of highlighting features potential customers might find compelling, spend most of their time showing off iPhones, and trying to make iPhone owners look pained, beleaguered, and just plain stupid. It never made sense to me as an acquisition strategy, though. iPhone owners aren't going to appreciate being called stupid and switch to Samsung, they're going to call Samsung stupid right back. But with this latest commercial, where Samsung misrepresents the differences in charging methods, I finally understood what was going on. Samsung isn't trying to win over iPhone owners—they're desperate to keep Galaxy owners.