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Apple and the importance of customer service

When you buy a product you're also buying the company that makes it.

Sales, gimmicks, ads, all pale to insignificance compared to how they treat you, the customer, in the days, weeks, months, and years following your purchase. It's something that needs to be considered part of the overall value and as part of the overall decision.

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iMore Store ahora en Español

Great news — iMore Store is now available in Spanish!

Desde el 2008 "The iMore Store" ha sido la tienda más popular para los usuarios de teléfonos iPhone, ofreciendo una amplia variedad de productos, un rápido envío, las mejores marcas, y ayuda por expertos. Como respuesta a los requerimientos de nuestros clientes y visitantes latinos y con la visión de expandir nuestra red de comercio electrónico, nos complace anunciarles que la tienda iMore está disponible en español.

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Apple Watch gets reviewed — for accessibility

Molly Watt, who has Usher Syndrome Type 2a, and severely limited sight and hearing, recently got her Apple Watch

She spent some time with it and has written a preliminary review. It's focused on the accessibility features, and her findings so far are impressive to say the least.

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iMore show 455 live!

We're back with Peter, Serenity, Ally, and yours truly talking Apple results, Apple Watch week one, and more! Join us!

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How's your Apple Watch battery life?

Apple said the Apple Watch should last you through the day — so is it?

The currency of mobile devices is battery life. Every feature from the lightness of the hardware to the brightness of the display to the data being transferred has a price paid for in power. Watches are even smaller than phones, which means they have less energy to begin with and have to pay even more attention to efficiency. That brings us to the Apple Watch and for some of us, the battery life we've experienced during our first full week of using it.

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Indie dev interested in bettering business? Get your Release Notes tickets now!

A conference focused on building successful businesses for indie Apple developers.

Release Notes takes place October 21 to 23, 2015 in Indianapolis, Indiana. There will be talks from great speakers like our own Georgia Dow as well as Jim Dalrymple, Myke Hurley, Jean McDonald, and many, many more. There will be networking, facilitated by hosts Charles Perry and Joe Cieplinski. And most of all, there will be fun. The kind that leaves you better off than when you arrived.

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Tim Cook on why online cost breakdowns are bull$#!+

You see them after every Apple product launch — "breakdowns" of how much someone thinks the raw parts cost.

We've been ignoring them for a while now because, taken to the most ridiculous of extremes, they're kind of like saying a human life is only worth the price of the water and minerals that make it up. The "bill of materials" or BOM, though, even in the rare cases where those parts are properly identified and priced, only tells part of the story. Tim Cook, Apple's CEO, just said as much during the Q2 2015 conference call.

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iMore show 454 LIVE: Apple Watch 1st impressions!

Join Ally, Serenity, Georgia, Peter, and Rene for their initial Apple Watch impressions and a whole lot more!

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Flying the iPhone and iPad friendly skies

Where do you take devices that are small, incredibly convenient to use, and that store a ton of data? To the skies.

It seems like a natural fit. Why have reams and reams of paper documents when every manual pilots and other crew members need can fit on an iPad. Why have hard-to-use sales terminals or mobile devices when an iPad or iPhone point-of-sale can be easier and more visual to use, and can go with service personnel onto the flights?

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Apple Watch and the costs of custom faces

Unlike products from other vendors, Apple Watch won't allow for custom watch faces, at least not at launch.

This has led to the typical angst seen before any major Apple product launch, where the culture of the company and the limits of resources clash with the expectations and imaginations of customers everywhere. Whereby everywhere, I mean the internet.

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