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A rising iPhone lifts all complements

Following the launch of the iPhone it went from being dismissed as a toy to being targeted for extinction to being copied for relevance.

Eight years later and, while none of those tactics have benefited direct competitors in the long term, the existence of the iPhone has lifted complementary businesses and created new ones.

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Bentley 'Savile Row and America' documentary shot on iPhone

Bentley, the renowned automobile manufacturer, is the latest vendor to shoot a short film entirely on an iPhone.

It's not cars that were filmed with the iPhone 6 and iPhone 6 Plus, however, but rather clothing. Specifically, in honor of the Savile Row and America: A Sartorial Special Relationship, which takes place this week at the British Ambassador's residence in Washington, D.C., Bentley Motors commissioned custom driving jackets from the four Savile Row houses. And then director Austin Reza took the iPhones, an app called FiLMic Pro, and a lot of talent, and made magic.

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#TBT in the age of iCloud Photo Library

ThrowBackThursday is an internet meme where, on Thursdays, you post a photo of yourself from an earlier part of your life.

Now, with iCloud Photo Library, if you're doing a #TBT on Instagram, Facebook, or Twitter from your iPhone, you're no longer limited to the photos in your camera roll or those you've laboriously synced over from your personal computer. You have access to all the photos you've taken, ever, from every device you have connected to iCloud — including your potentially massive, historic Photos for OS X library.

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Apple's FaceTime is end-to-end encrypted. Google Hangouts... isn't

Lack of end-to-end-encryption means that conversations on Hangouts, if subject to a legal order, can be wiretapped or otherwise surveilled.

Google hadn't disclosed this information until a recent Reddit AMA (ask me anything) and a Vice follow-up that resulted. It's not clear whether Google has been asked to provide access to Hangouts, but the potential is there.

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Apple Watch review podcast — LIVE NOW!

We're reviewing the Apple Watch live on our podcast! Join Georgia, Ally, Serenity, and Rene for all the opinions on all the things!

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Apple and the importance of customer service

When you buy a product you're also buying the company that makes it.

Sales, gimmicks, ads, all pale to insignificance compared to how they treat you, the customer, in the days, weeks, months, and years following your purchase. It's something that needs to be considered part of the overall value and as part of the overall decision.

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iMore Store ahora en Español

Great news — iMore Store is now available in Spanish!

Desde el 2008 "The iMore Store" ha sido la tienda más popular para los usuarios de teléfonos iPhone, ofreciendo una amplia variedad de productos, un rápido envío, las mejores marcas, y ayuda por expertos. Como respuesta a los requerimientos de nuestros clientes y visitantes latinos y con la visión de expandir nuestra red de comercio electrónico, nos complace anunciarles que la tienda iMore está disponible en español.

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Apple Watch gets reviewed — for accessibility

Molly Watt, who has Usher Syndrome Type 2a, and severely limited sight and hearing, recently got her Apple Watch

She spent some time with it and has written a preliminary review. It's focused on the accessibility features, and her findings so far are impressive to say the least.

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iMore show 455 live!

We're back with Peter, Serenity, Ally, and yours truly talking Apple results, Apple Watch week one, and more! Join us!

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How's your Apple Watch battery life?

Apple said the Apple Watch should last you through the day — so is it?

The currency of mobile devices is battery life. Every feature from the lightness of the hardware to the brightness of the display to the data being transferred has a price paid for in power. Watches are even smaller than phones, which means they have less energy to begin with and have to pay even more attention to efficiency. That brings us to the Apple Watch and for some of us, the battery life we've experienced during our first full week of using it.

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