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Apple's secret ingredient: Clarity

While it frustrates some people when Apple redesigns Final Cut Pro or the Mac Pro and it no longer seems to serve the power-user base, it ultimate ends up empowering a far larger base. That's Apple's longstanding mission — to make technology ever-more accessible. And one of the primary ways Apple accomplishes that mission is through clarity. Jim Dalrymple, writing for The Loop:

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Why developers beg for App Store ratings

"Rate this app!" popup requesters — you might know them from such popular apps as Instagram or Google+ — have been the subject of a lot of controversy lately. Some think they serve no customer-centric purpose and have no place in any app ever, others that they're the only way for developers to survive in the ratings-centric App Store, and still others that there's a middle ground where customer attention and developer sustainability can meet and find balance. Longtime NeXT, OS X, and iOS developer Wil Shipley has a thoughtful take on the matter in The Loop Magazine:

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iWatch rumors keeping you up at night? Apple just hired a sleep specialist for that!

If iWatch and the rumored iPhone 6 "Healthbook" feature are keeping you awake at night, then good news! — It looks like Apple has hired a sleep expert, Roy J.E.M Raymann, to join the health team! Jordan Kahn, 9to5Mac:

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Why Lenovo could be a far bigger threat to Samsung than Apple

It's no secret that both the iPhone 6 and the Galaxy S5 will be battling it out later this year, but the two most popular phone makers on the planet, Apple and Samsung, have already shown markedly different trends as of late. Both sold a ton of phones, none more than Samsung. However, while Apple's average selling price rose by nearly $60 quarter-over-quarter, Samsung's fell by $30. Likewise, while Apple's 0% share of the under $400 phone market remained unchanged and their share of the over $400 market rose to 65%, Samsung's under $400 share dropped to 21% and they were left precious little space on the top end. Ben Thompson writes on Stratechery:

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Satya Nadella is Microsoft's new CEO, and Microsoft's new CEO is Satya Nadella!

Satya Nadella has officially been named as Microsoft's third CEO, following the short line of Bill Gates and, until today, Steve Ballmer. Those are some enormous shoes to fill, both figuratively and literally. He inherits an enormous task as well — to steer one of the world's largest and most important companies into the future. That Microsoft chose Nadella, a cloud and enterprise veteran, gives us our first hint at their course. But just a hint.

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Facebook Lookback highlights your first and most liked moments in social — here's mine, what are yours?

I joined Facebook 6 years ago and the first photos I uploaded were of a string of Brazilian Jiu-Jitsu tournaments and seminars I attended that year. My most liked posts were the ones congratulating my mother on her retirement from school teaching last year, the remembrance for my maternal grandmother who passed away last November, and my photo of the view from the airport hotel in San Francisco where I spent a morning blogging on the bay. I've shared photos of parties, iPhone lineups, filming on rooftops in New York, shooting CESlive in Las Vegas, and for it all, Facebook has given me a giant unicode thumbs up. That's my Facebook Lookback, the video montage they're offering in celebration of Facebook's 10th anniversary. What's yours?

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How did Apple film the 1.24.14 video in 10 countries just one day? Like this!

Apple's new 1.24.14 video not only honored the Mac's 30th anniversary but showed how the iPhone was making computing even more personal. But how did Apple pull off a 15 camera crew shoot across 10 countries in just one day? Oh, and entirely on the iPhone?

The video up top shows us just exactly how. Hit play. Enjoy. And then tell me — If the iPhone can be the best camera because it's the one you have with you, why not the computer?

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What made you decide to try an Apple product?

With the recent celebrations surrounding 30 years of Mac, there has been a lot of focus placed on Apple products. Even Apple has themselves have used the anniversary to highlight their technology going all the way back to the earliest Mac right up to the latest iPhone.

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Apple releases new '1.24.14' video, passes personal computing torch from Mac to iPhone

Apple has released a new video, called "1.24.14" that honors the 30th anniversary of the Mac... by passing the personal computing torch onto the next generation — the iPhone.

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Flappy Bird: What's your high score?

Flappy Bird seems to have come out of nowhere to become the number one game on the App Store. With graphics that look straight out of Super Nintendo and gameplay that's as simple as it is insanely difficult, it's all anyone seems to be talking about right now, especially if they can get anything over a single-digit high score. Here's how it works — tap to flap and try to avoid the pipes. Touch a pipe and it's game over. No doubt the simplicity and difficulty is what's made Flappy Bird a phenomenon. Nothing spreads by word of mouth faster than the things we love to hate (or hate to love?) I currently max out at 3 (yes, 3!) but I've seen people get double, even triple digit scores. If you've tried Flappy Bird let me know — where does it rate on your love to hate scale? And, most importantly — what's your high score?

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