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Turn your Nintendo Switch into the ultimate console with a microSD card!

A closer look

Everything you need to know about the AT&T Unlimited plan

Users Guide

The third public beta for iOS 10.3 is here! This is how you get it

User Guide

Apple releases third public beta of macOS Sierra 10.12.4

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Get a lifetime of unlimited mobile backup from iDrive for $19.99

Beta time!

Apple releases third developer beta of iOS 10.3

Everything you need to know!

iPhone 8 will reportedly feature 3D-sensing FaceTime camera

Developers only!

tvOS 10.2 beta 3 now ready for developers

Developers only!

Apple releases third beta of watchOS 3.2 to developers

What you need to know

Four new iPad Pro models could be coming in March

Enter now!

We're giving away the new full-grain leather slim wallets from Pad & Quill

From 'OW' to 'WOW'

Hi, I'm an iPad Pro! β€” 'We hear you' brings classic feel to new ads

Touch ID for all!

Why Touch ID makes the MacBook Pro the best Mac ever

🐣 + 🍍 + πŸ’Ž = πŸ‰

PokΓ©mon Go Gen 2 Guide β€” New info!

Click. Swoon.

Billboard's cover: Shot on iPhone 7 Plus Portrait Mode

bye bye birdie

How to delete your Twitter account 🚫πŸ₯


Nintendo Switch FAQ: Everything you need to know!

iOS Gaming Weekly

Here are the best new iPhone games out and on sale now!

Mastering AirPods

How to use your AirPods when you're offline


Why you might (and might not) want an indoor security camera in your home

< >

Order: BeatsX | AirPods | MacBook Pro | Order iPhone 7: Apple | Verizon | T-Mobile


On the iPhone's profit distortion field and Apple TV

Though I have faith that Apple isn't shunting the iPad due to its less-than-measurable sales against the iPhone, it's not the only other product in the company's wheelhouse. The Apple TV in particular hasn't seen a whole lot of love in recent years, even as company CEO Tim Cook proclaimed it no longer "a hobby" product. Jason Snell makes a good argument for why the Apple Watch might be more appealing to ship before a new Apple TV.

More → brings Realmac's vision for blogging to the cloud is a blogging platform from longtime Apple developers β€” and iMore hall-of-famers β€”Β Realmac. It's responsive, it supports Markdown, tags, themes, pretty URLs, Pages, and multiple contributors, admins, and blogs. And it's now up for crowdfunding support at Indiegogo.

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Apple Watch, WatchKit, and false expectations

There's a blog post making the rounds about how useless Apple Watch is without an iPhone, how pessimistic its future is for developers, and how Apple hasn't delivered on what they "promised" at the event last September. In other words, it represents rage against a fantasy world very unlike the real one in which Apple very carefully set expectations at the event, on the product [preview pages, and in the developer resources that followed.

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How Apple's monster Q1 made them #1

Apple only makes one phone β€” the iPhone. Sure there're two different sizes of the current generation model, the iPhone 6 and iPhone 6 Plus, as well as two previous generation models, the iPhone 5s and iPhone 5c, but the range and diversity is nothing like the portfolio pushed out by Samsung. Which is what makes Apple's monstrous Q1 2015 quarter, and possibility that, for the first time, they surged past Samsung to become the largest smartphone seller in the world, so interesting.

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Jeff Williams and the continued success of Apple's ops team

Jeff Williams, senior vice president of operations at Apple, took over day-to-day leadership of the ops team following Tim Cook's transition from Chief Operating Officer (COO) to Chief Executive Officer (CEO). Since then Apple has shipped a flabbergasting number of iPhones, a huge number of Macs and iPads, and started ramping up to ship the first batch of Apple Watches. To say Williams runs the best ops team in the business does him and them a disservice β€” No one else even comes close. That's no dount why he's getting some much-deserved attention following Apple's blow-out Q1 2015 results.

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Apple growing, Samsung slowing, and doubling down on the 'great product' strategy

Apple will report its first-quarter 2015 earnings later today, and analysts are expecting a blockbuster. That's in stark contrast to rival Samsung, whose profits have been stalling on both the premium and budget ends of market. What makes this remarkable is that Apple hasn't changed their product strategy to do it β€” they've doubled down on it.

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The APPL Q1 2015 consensus β€” betting on big

Following their Q4 2015 earning report last year, Apple gave guidance for the upcoming Q1 2015 quarter of between $63.5 and $66.5 billion. Given the success of iPhone 6 and iPhone 6 Plus, the continued growth of the Mac, and the flat but stable position of the iPad, however, it seems most analysts are eagerly predicting more.

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Comics and columns and podcasts, oh hi!

The only constant at iMore is change. Go ahead, make your name jokes. I'll wait. All done? Okay. So the new year means new features here. Some of them you've seen already and some more are coming in February and beyond. So what's here and what's near?

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Apple's TestFlight winning over devs and testers

Last year Apple bought TestFlight, the popular beta distribution app, and relaunched it WWDC 2014 in a more focused, integrated form, but one that also required App Store approval for major feature changes. Since then developers and testers alike have been trying it out. The verdict so far?

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