Tim Cook began the iPad Pro introduction by saying the iPad was the 'clearest expression of Apple's vision for the future of personal computing'. It's something that's been obvious since the very beginning, and crystal clear since the iPad 2 keynote in 2011. For a large segment of people, using a traditional computer can be an awkward, frustrating, and intimidating experience. The iPad is for them. For others, the iPad hasn't been productive or creative enough simply by virtue of its size and input technologies. The iPad Pro is also for them. It is, simply, profoundly, a bigger, better window into apps and the internet than Apple has ever made before. And it comes a new keyboard and pencil that provide new ways to interact with both.