Editorial

What we're expecting from WWDC 2015

WWDC 2015 is around the corner. What are you expecting?

Apple's Worldwide Developers' Conference, themed "The epicenter of change," will kick off June 8 this year and run a full week, closing on June 12. Here's what iMore's staff is looking forward to seeing from the company's keynote and state of the union when CEO Tim Cook takes the stage Monday morning.

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Playing the waiting game with the new MacBook

Want a new MacBook? Be prepared to wait, because you can't just walk in to an Apple Store and walk out with one.

I can understand why demand has outstripped supply so radically for the Apple Watch: It's a brand new product category for Apple, and they're taking it cautiously. I'm less clear on why that's also the case for the new MacBook.

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The future of WWDC will be streamed live

Not too many years ago it took what felt like months to get the session videos following WWDC. This year, it'll be near-instant.

Apple's Worldwide Developers Conference — WWDC 2015 — is set for June 8 at Moscone West. That means a week of sessions for developers, where Apple engineers give presentations on everything from the latest and greatest new frameworks to the core technologies that enable them. All with the goal of helping everyone make better apps.

Since not all developers can fit it into the physical building or get to every session, Apple provides videos that the developers can watch later and repeatedly. Over the least two years Apple, and its events and worldwide developer relations teams, have done everything they can to get those session videos posted just as fast as they can. This year, however, they're taking not just a step but a leap forward — this year some of the sessions will be streamed live.

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Apple doesn't need $178 billion of cash to change the world

In order to see why Apple doesn't need $178 billion of cash for its business, it is crucial to examine how Apple operates and thinks about products.

Apple has a functional organizational structure, not one based on product groups or some other type of hierarchy. That makes it easy for the company to shift attention to new products as needed. Despite having 46,000 non-retail Apple employees, Apple is a nimble company able to respond to changing market dynamics quickly and efficiently. Apple's strengths include allowing ideas to be born from close collaboration at a very early stage and offering an environment that fosters the nurturing of fragile ideas through the development process. Many larger companies are simply unable to capture this type of "start-up" mentality. For Apple, large scale M&A with a significant capital footprint does not fit too well in such a structure.

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These are the WWDC 2015 wallpapers for iPhone, iPad, and Mac that you've been looking for!

WWDC 2015 is being billed as "the epicenter of change", and there's a lot — or nothing — that we can read from the shapes and colors of the invite.

And as we are wont to do, we went ahead and made a wallpaper based on the design of the invite.

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Over 4 million Mac gamers - but who's playing "real" games?

Steam reports they have over 4 million Mac-using customers. But how many are playing games that aren't mobile shovelware?

Macs still make up a tiny percentage of Steam's customers —less than 3.5 percent, in fact — but it's heartening to talk about Mac gamers in the millions. Still, numbers don't tell the whole story.

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Here's what the Apple Watch Sport looks like with a Milanese Loop

You may not be able to buy the Sport paired with a non-Sport band, but it still looks great as an accessory.

After a weekend of travel, I finally got a chance to visit the Apple Store to "officially" try on the Apple Watch. Despite having already placed my preorder — a 38mm Sport with White Sport Band, along with a separate Milanese Loop — I came prepared with a list of watches I wanted to try, just to try them.

In addition to trying on a variety of preset Watch/band combos, the in-store specialists let me actually swap out a few 38mm Watch bands on the 38mm Sport body. Here's how the Milanese looks on the Sport, along with a few other in-store comparisons (and a quick Siri test).

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Switch to iPhone: For a more private Google experience

Google values iPhone owners so much they make sure most of their apps run on iOS, and that can be a big advantage.

The apps that Google has released for the iPhone include YouTube, Google Maps, Gmail, Hangouts, Google+, Google Authenticator, Chrome, Google Search, Google Drive, Google Play Music, and more. Having them all on the App Store makes it easier for Android owners to switch to iPhone.

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iOS apps are secure — it's 'security' advertorials that remain a threat

Another day, another CEO from a "security software" company pens a "guest editorial" saying Apple needs to open up to — guess what? — "security software".

Just like the last time, the premise is self-serving, the headline spit-take inducing, and it's absolutely not worth rewarding negative attention seeking with attention. But because every time something like this posted, we get contacted by concerned readers, some of the fear-mongering needs to once again be addressed.

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Understanding the first generation of Apple Watch apps

As devices and capabilities changes, so too does the very definition of "apps".

Messages used to be an app I launched constantly. Now it's often something I access through Siri or, more often than not, interactive notifications from anywhere on my iPhone. Likewise, PCalc used to be an app I hunted to find amid pages of icons and folders. Now it's a widget I can swipe down at any time. Apps have been unbundled and, in large part, their functionality has been set free. No longer hidden or lost, specific interactions can now manifest everywhere — our iPhone, iPad, AirPlay-enabled TV, CarPlay-enabled dashboard, and soon, the Apple Watch.

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