Editorial

NSFW: Taking what's not yours

Last weekend a customer asked me for help installing software on his new Mac. When I told him he'd have to buy it, he responded, "You're techies. Can't you just do what my friends do and bootleg it?"

I told him if he asked me that again I'd tell him to leave the store.

I take software piracy very seriously. And so should you.

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Apple Retail roundtable: The stores of today and tomorrow

April will mark the one year anniversary of Apple's SVP of Retail and Online, Angela Ahrendts, joining the company, and it sounds like the training wheels are off and the retail veteran is ready to start making her mark on the company. Amidst new stores launched and announced, and ongoing rumors of new outfits, new designs, and new areas for the Apple Watch, we decided to put together our own thoughts on Apple Retail, both where it is today and where it looks to be heading tomorrow.

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Radio Shack, Apple and the ever-changing face of retail

Reports indicate that Radio Shack, that venerable retail electronics store chain, will soon file for bankruptcy protection. Amazon and Sprint are reportedly interested in acquiring some of the retail locations for their own purposes. It's a sad footnote to a company that holds a dear place in my heart. Meanwhile, Apple retail stores pull in record earnings per square foot. It's an interesting juxtaposition.

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Kick procrastination's butt with your iPhone

Our iPhones, iPads, and MacBooks can serve as magnificent distractions. They're mobile, so we can have them with us anywhere, and they're instantly accessible, so we can use them any time. That's the challenge we all face every day.

Georgia Dow is a therapist specializing in stress, anxiety, phobias, and procrastination. She's also an avid fan of technology who believes the hardware, software, and services we use every day can help us live better lives. In the debut of our new experts column, Georgia applies her experience to the topic of procrastination and how our gadgets can be transformed from distractions to powerful aids for getting things done.

Thanks to all our tech, Reddit, YouTube, and Candy Crush Soda — Oh, sweet, sweet Candy Crush Soda — are always right there, only a click or tap away... Yet our tech can also help us conquer procrastination and get things done. All it takes is the right strategy and the right apps!

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What if the iPad ran iPad OS?

The Apple Watch runs WatchOS. It's a stripped down version of iOS, optimized for a much smaller screen and much smaller battery. It also has its own, distinctive look and feel, including its own take on the Home screen, its own interaction methods like the digital crown and force touch, and its own, distinctive capabilities like the Taptic engine, optimized for a wearable.

In contrast, when Apple decided to launch the iPad, they used iPhone OS. It was originally suggested they use the exact same single-column interface, but because it wouldn't make efficient use of the much larger screen, they decided to implement a dual-column interface instead. Yet the Home screen and design language remained the same as the iPhone, as did the interaction methods and capabilities.

Imagine instead, like the Apple Watch, the iPad ran its own distinct version of iOS: iPad OS. Rather than a stripped down version for smaller screens and batteries, imagine it ran an amped-up version that really took advantage of bigger screens and batteries, with a Home screen, interaction methods, and capabilities optimized for a tablet.

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Anybody who can't make money off iPads or TUAW should get out of the money-making business

Like many in our industry, I'm deeply saddened to see yet another fantastic Mac blog crumple as a result of big business decisions, putting several wonderful Mac writers out of work. This also, unfortunately, seems to have resurrected the always-fun topic: "There's no market for niche blogs anymore!"

Now, I may be biased, writing for a niche blog and all, but I don't think our industry is dying. Quite the opposite: There are more excited Mac and iOS users out there than ever before, all internet-connected and ready to complain, learn, and chat about their problems and successes. But they're not your average blog reader, and that seems to throw big media businesses for a loop.

They just can't seem to wrap their heads around this concept — that different products are going to have different markets, and there's no one-size-fits-all approach to selling them.

Of course, while company after company stumbles, Apple has been applying these rules to its own product lines for years.

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Switch to iPhone: For Touch ID and Apple Pay

There's never been a better time to switch to iPhone. Whether you're tempted for yourself or looking to help the Android user in your life, the all-new, all-better iPhone 6 and iPhone-6-plus make the move more compelling than ever — especially when you consider Touch ID and Apple Pay.

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Cheers, TUAW: Thank you and fare you all well!

Six year ago I arrived in San Francisco ready to cover my first Apple event — Macworld 2009. It was Apple's last appearance at the show, Phil Schiller was giving the keynote instead of Steve Jobs, and my then-boss, Dieter Bohn, wasn't coming in until later. I was alone in a new place, doing a new thing, and totally unsure how to go about any of it. Then I chanced upon the folks from TUAW.

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Still betting long on Apple

On the heels of Apple's Q1 2015 earnings, the company's stock reached a new all-time high of $120 during today's trading session. While I really don't care too much about short term stock price movements, this particular move in Apple's stock is a reflection of investor optimism following the most monstrous quarter ever seen.

It's true. In case you didn't catch the headlines from Tuesday, Apple's $18 billion quarterly profit for Q1 fiscal 2015 is the largest quarterly profit of any company in the world in all of history.

Plenty has been written following the quarterly report, so instead of rehashing all of the numbers I'd like to focus on what it all means to the stock longer term. I've been a shareholder of Apple since 2007 and haven't traded single share since that time. So when I look at technology companies from an investment angle I really do walk the long term talk. I think attempting to time the market is a recipe for disaster for most people (including myself), and I'd prefer to make decade plus long bets on quality growth companies. Apple still fits the bill for me.

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NSFW: Hey developers, paying for coverage is a scam

NSFW is a weekly op-ed column in which I talk about whatever's on my mind. Sometimes it'll have something to do with the technology we cover here on iMore; sometimes it'll be whatever pops into my head. Your questions, comments and observations are welcome.

It'll be no surprise to you to read that I'm pitched on new products all the time. Every day I get dozens of email solicitations from developers, marketing and PR people to cover new products for iMore. And many of them have variations on this:

"How much will it cost for our product to be written about on iMore?"

The answer is: Nothing. We don't take a dime to cover any product on iMore. In fact, even the suggestion that we would is horribly insulting to our sense of ethics. Unfortunately, not all web sites are so inclined.

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