Editorial

Switch to iPhone: For Touch ID and Apple Pay

There's never been a better time to switch to iPhone. Whether you're tempted for yourself or looking to help the Android user in your life, the all-new, all-better iPhone 6 and iPhone-6-plus make the move more compelling than ever — especially when you consider Touch ID and Apple Pay.

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Cheers, TUAW: Thank you and fare you all well!

Six year ago I arrived in San Francisco ready to cover my first Apple event — Macworld 2009. It was Apple's last appearance at the show, Phil Schiller was giving the keynote instead of Steve Jobs, and my then-boss, Dieter Bohn, wasn't coming in until later. I was alone in a new place, doing a new thing, and totally unsure how to go about any of it. Then I chanced upon the folks from TUAW.

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Still betting long on Apple

On the heels of Apple's Q1 2015 earnings, the company's stock reached a new all-time high of $120 during today's trading session. While I really don't care too much about short term stock price movements, this particular move in Apple's stock is a reflection of investor optimism following the most monstrous quarter ever seen.

It's true. In case you didn't catch the headlines from Tuesday, Apple's $18 billion quarterly profit for Q1 fiscal 2015 is the largest quarterly profit of any company in the world in all of history.

Plenty has been written following the quarterly report, so instead of rehashing all of the numbers I'd like to focus on what it all means to the stock longer term. I've been a shareholder of Apple since 2007 and haven't traded single share since that time. So when I look at technology companies from an investment angle I really do walk the long term talk. I think attempting to time the market is a recipe for disaster for most people (including myself), and I'd prefer to make decade plus long bets on quality growth companies. Apple still fits the bill for me.

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NSFW: Hey developers, paying for coverage is a scam

NSFW is a weekly op-ed column in which I talk about whatever's on my mind. Sometimes it'll have something to do with the technology we cover here on iMore; sometimes it'll be whatever pops into my head. Your questions, comments and observations are welcome.

It'll be no surprise to you to read that I'm pitched on new products all the time. Every day I get dozens of email solicitations from developers, marketing and PR people to cover new products for iMore. And many of them have variations on this:

"How much will it cost for our product to be written about on iMore?"

The answer is: Nothing. We don't take a dime to cover any product on iMore. In fact, even the suggestion that we would is horribly insulting to our sense of ethics. Unfortunately, not all web sites are so inclined.

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Apple Pay review: 3 months later

Apple Pay — or Pay — launched in October of 2014 as part of iOS 8.1. It enabled the NFC-based tap-to-pay system in the iPhone 6 and iPhone 6 Plus, and the online payment system in both iPhones 6 and the iPad mini 3 and iPad Air 2. While it hasn't yet rolled out internationally, Apple Pay has expanded to more banks, retailers, and apps in the U.S. We went in-store with it at launch, but how's Apple Pay doing now, some three months later?

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iOS 9 wish-list: Guest Mode

I use 1Password instead of iCloud Keychain because, even after I unlock my iPhone or iPad, anyone who wants access to my passwords or credit cards still has to unlock 1Password. Like iTunes and Apple Pay purchases, it uses Touch ID to secure it against anyone but me. So, if a crying stranger asks to borrow my iPhone to call home, if a friend asks to surf the web while they wait, if someone at a conference has a failure and asks to borrow a device, I can hand it over without worrying about passwords or credit cards. You might think I'd like Touch ID for iCloud Keychain, and you're be right. But what I'd really like is more. I'd like a Guest Mode.

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The iPad unveiling, five years later

Five years ago this week — January 27, 2010 to be precise — Steve Jobs put sneaker to stage to show off what he himself considered to be one of the most important products of his life. The Mac had been introduced decades before, the iPhone only a few years, yet on that stage, at that event, Jobs would make the case that there was room between them for a new category of device. One that, in order to exist, had to be not only better at certain key tasks, but significantly better at them.. It had to be the iPad.

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Apple's ASP and the difference between cost and value

There's an incredible difference between what something costs and how much value we derive from it. Apple's success hinges on their understanding of this — we'll pay more for something that we believe makes our lives better. Sometimes "better" is prestige or cachet, sometimes it's adrenalin or excitement, sometimes its time saved or work accomplished. Often it's a mix. Yet it's what led Apple not only to record profits this quarter, but to the record average sales prices (ASP) behind them.

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Why Apple is underestimated so insanely always

Last year, the level of stupidity surrounding Apple was best exemplified by Haunted Empire, the calamitously bad book that tried to make the "Tim Cook's company is doomed" meme mainstream. Yesterday, Apple announced the most profitable quarter in the history of the business world — of which the other four companies in the top five are oil magnates. So, beyond market manipulation and negative attention seeking, what makes otherwise rational, intelligent analysts and journalists experience such a continued, collective blindspot when it comes to Apple's prospects?

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The year of Apple Pay

Apple Pay, the Touch ID-authenticated in-store and online payment service Apple started rolling out last October, has been growing steadily in terms of bank and retailer support. During Apple's Q1 2015 conference call, CEO Tim Cook said the company was getting "extremely positive" feedback on Apple Pay from both individuals and institutions. That wasn't his biggest endorsement, however — it was calling 2015 the "year of Apple Pay".

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