Editorial

How Apple Watch will be your digital wallet... and keychain

Information broker. Health tracker. Digital wallet and keys. Communicator. Remote Control. We might not have gotten it presented on stage like that, but we still got it — it's all one product. It's the Apple Watch.

The Apple Watch is going to be different things to different people — sometimes singularly, but often in combination. One of the things that will likely be compelling to many is Apple Watch as digital wallet and keychain. We've seen Apple Pay already, but when it comes to authentication, there's a lot more to see.

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How Apple Watch will be your next remote control

Information broker. Health tracker. Digital wallet and keys. Communicator. Remote Control. We might not have gotten it presented on stage like that, but we still got it — it's all one product. It's the Apple Watch.

Just like the iPhone and iPad, different people will find each of those features compelling to a greater or lesser degree, and which ones they find compelling can change over time. The Watch as remote control is a great example: Apple hasn't spent a lot of time on it yet, but it could become much more important as time passes.

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What else can Apple do?

With a market capitalization of $751 billion (and possibly a trillion in a few years), Apple attracts attention every time it launches something… anything, really.

The past year was very positive for the Cupertino behemoth. With the iPhone 6 and iPhone 6 Plus dominating the news before and after launch, it was a year of strong financial performance and increasing market momentum.

When I look at Apple overall, I see a company that has been able to grow its brand and market share by marrying software, ease of use, and elegant design – but ultimately by selling hardware. The nice shiny objects are what get consumers' attention. This can be seen by looking at the level of replacement sales that Apple's iPhone upgrades have generated. In years where improved software and services were introduced alongside changes in design, replacement sales have been greater. With the iPhone 6 and iPhone 6 Plus, Apple played the "larger screen" card that many have been waiting for, and the mix of replacement cycles from previous iPhone models, as well as conversion from Android, have been amazing. This upgrade cycle technique has worked well for them, but it's a strategy with a finite horizon, since all hardware – even Apple hardware – is subject to eventual commoditization. It's an unavoidable truth for any manufacturer.

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Hey Apple, Macs need less crappy webcams

Apple needs to step up its game with the built-in FaceTime cameras in Macs. They suck.

Apple laptops are popular with podcasters and video conferencers. Why do so many of us buy external cameras? Because the FaceTime camera built into the Mac is mediocre at best.

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The future of Apple TV

Last week Apple dropped the price on the current 1080p Apple TV to $69 and announced an exclusive deal with HBO Now.

These moves make the Apple TV both more interesting and more affordable — and I have no doubt that the imminent return of Game of Thrones will help sell a lot of the little black boxes. But in the battle for the living room, with competition ranging from the ultra-cheap Chromecast to pricer if more potent consoles like Playstation 4, where does the future of Apple TV fit?

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Why I'm optimistic about gender equality in tech

"But most women aren't really interested in programming."

When someone says that, I can relate. That's exactly how I felt about girls playing sports when I was 15. Title IX, the landmark 1972 U.S. civil rights law that mandated equal funding for both genders in educational programs — including athletics — was a hot topic during my high school years.

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Why did you dump your Samsung Galaxy for an iPhone 6?

A lot of our readers who switched from Android to iPhone came from the super-popular Samsung Galaxy S line of phones. Were you one of them?

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NSFW: 'Power Users' need to shut up

I've had quite enough of "power users" who think they're too good for the new MacBook.

I've been using a Mac for 30 years. I got my first one in 1985. I sell Macs on the weekends and write about them during the weekdays. I am, by any definition, a "power user." Yet I detest that term, and I react viscerally whenever I hear someone else use it.

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The newspaper, the marketer, and the Watch

There was a scathingly daft story about the Apple Watch in the Guardian yesterday where someone who'd never seen it or used it opined about it being a major mistep and, to double-down on the daftness, trotted out the vapidly cliched "this would never have happened with Steve" line.

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Enough with this USB-C brouhaha

Controversy surrounds Apple's decision to use USB-C in the new MacBook. Is it one interface to rule them all, or is it just another port we'll see on future Macs?

Apple's glitzy new MacBook is a pretty amazing piece of engineering and design that polarizes Mac users more than anything I can remember since the last colored MacBook, the black one that came out in 2008.

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