Editorial

Apple, attention, and the Bruce Lee cover

Back in the 1990s when I was writing for martial arts magazines, one of my editors told me that any time they could put Bruce Lee on the cover, their sales would go up exponentially. So, no matter what, there was a huge incentive for them to run as many Bruce Lee covers as they could a year. Mercifully, magazines only came out once a month, and they couldn't do it every month, but it was still done just as often as the market could bear.

That's exactly what's happening with Apple in the personal technology space right now. Put Apple in a headline and you'll get more clicks. Truth, logic, intelligence, relevance -- none of that matters compared to getting Apple in the headline, baiting the links, and garnering the click-throughs.

And that's all of our fault.

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How websites are adapting for the new iPad Retina display and other HiDPI screens

Following the launch of the new iPad there's been a lot of discussion about how, and where or even whether, websites should update to support the needs of HiDPI screens like Apple's Retina display. If users are going to be looking at websites on a Retina display iPad, and one day Retina display Macs, HiDPI Android and Windows displays, and other high density screens, having them look as good as possible is a definite concern.

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The new iPhone won't have a gigantic screen

Despite the latest rounds of super-gigantic iPhone screen size rumors, iMore is hearing that, as of last month, plans for the new iPhone (iPhone 5,1) called for the same 3.5-inch screen as previous generations. While we're told that isn't set in stone, and it's possible Apple could go slightly bigger, there's doesn't seem to be any chance for anything even approaching the size of a Galaxy Nexus.

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Apple should make the iPad user-serviceable

The new iPad and the iPad 2 are very simliar in form factor. They're actually almost impossible to tell apart from a the outside with the exception of a slight difference in thickness. That's disappointing, because I was really hoping Apple would change the way the new iPad was constructed and make it more user-serviceable.

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Beatable

Following its introduction last week, the idea that the new iPad was "unbeatable" began to get a lot of attention, primarily due to an article with that very title. Indeed, when seeing a product like the new iPad, it's easy to get swept away -- there's just so much technology wrapped in so beautiful a package for such an unbelievable price that it's almost impossible not to. I get that. But it's not true.

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Editors desk: The new iPad, nothing's unbeatable, the privacy car, and podcasting

The new column. It comes after last week's column 2. If that confuses you, just call it the column (3rd edition). Yeah, I went there. It's been a heckuva week so cut me some slack. We've all been running on equal parts adrenalin and recklessly strong coffee and might soon be going into a collective apoplexy not dissimilar to what I'm sure faced the CEOs of rival tablet manufacturers sometime Wednesday afternoon. Yeah, I went there too. Here's why...

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Why the new "iPad" has the perfect name

Following the new iPad event, the internet erupted not with praise for the new iPad's Retina display, or it's A5X quad-core graphics chipset, or the availability of 4G LTE models. No, it erupted with controversy surrounding Apple eschewing the name "iPad 3" and going with simply the new "iPad."

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The new iPad battery: Same great lifespan, tons more capacity

The new iPad clocks in at 42.5 watt-hours, which works out to 11,666 mAh. That is a solid 70% boost to capacity over the iPad 2's 6,944 mAh battery. The new iPad maintains the established 10-hour lifespan standard, and even if you're active over LTE rather than Wi-Fi, you're still getting a very respectable 9 hours of life.

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Why "the new iPad" is a terrible name

During Apple's new iPad event yesterday, I (among others) were waiting for the other shoe to drop: what are they going to name the new iPad? From the get-go, it was being only being referred to as "the new iPad".

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The new iPad cements iOS gaming cred, but will it actually butt heads with Xbox 360 and PS3 consoles?

The new iPad has a screen resolution that rivals HDTVs, an ample graphics processor, and a willing legion of developers. Is there any good reason why it wouldn't start replacing dedicated gaming consoles?

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