Editorial

Touch ID is the future, so when are we getting it on the iPad and Mac?

With the iPhone 5s, Apple has introduced the first, functional, mainstream fingerprint ID sensor - Touch ID. With it, the touch of your finger activates a scanner that reads the living, sub-dermal layer for ridges, arches, and whorls, transfers the data to a secure enclave on the brand new Apple A7 processor, and then returns a simple yes/know response to unlock the phone or authorize an iTunes transaction. Once you get used to how easy and utterly transparent it is, you start to want it everywhere, and you don't stop. How about the iPad 5 and iPad mini 2, rumored to be coming this October? How about the Mac?

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iOS 7 Roundtable

iOS 7 is a major change to the operating system that runs iPhones, iPads and iPod touches. Not only is it a thorough rethinking of how the iOS user interface should work, but there are profound changes under the hood which pave the way for new generations of apps that work more intuitively and better than ever before. But it's not without its flaws. Our intrepid leader, Rene Ritchie, has written until his fingers bled about iOS 7. If you haven't checked out his very comprehensive review, take a look. But iMore has more experts on staff too. And to get a balanced sense of what iOS 7 brings to the table - and what can improve - we've called on our resident experts to find out what they think.

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'Golden gate': Why was the iPhone 5s launch day plagued by a critical lack of gold?

Apple launched the iPhone 5c and iPhone 5s today and while the pop-art inspired iPhone 5c - thanks to it being an easier-to-manufacture branch of last year's iPhone 5 with an even easier-to-manufacture polycarbonate shell - was, by all accounts, in plentiful supply despite pre-orders starting a week ago, the higher-end iPhone 5s was not. Especially the gold version. My Apple Store had 7 and no 16GB models. Other stores we've heard about had 2 to 10. We haven't heard of non-Apple retailers having many, if any gold stock either. By any measure, they were incredibly, ludicrously constrained. And the reaction by die-hard, line-up-overnighter customers has been loud.

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Many financial analysts don't understand that they don't understand Apple, and that's dangerous

Last week Apple announced the iPhone 5s and iPhone 5c. They'll be shipping both starting tomorrow, and shipped iOS 7 just yesterday. Surrounding this enormous product roll out has been some of the worst Apple coverage I've ever seen. It's been clear for a number of years that many mainstream financial analysts and media outlets simply don't "get" Apple. This week made it painfully clear just how badly they don't get it, and how big of a problem that is.

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Here's why you shouldn't upgrade to iOS 7...yet

At some point in the next 24 hours or so, Apple should unleash the first public release of iOS 7 upon the world. Millions - and I mean millions - of iOS device users will install it. But I encourage you to exercise caution. Why? Let me explain.

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Why the iPhone 5c will sell well (it's not about you)

Some in the tech press and analysts have been quite vocal about their ambivalence (occasionally dipping into outright loathing) about the iPhone 5c. I'm excited about it. I'm not excited about owning one - I already have an iPhone 5 - but I'm glad to see Apple do it. Because I think Apple's going to sell a lot of them.

If you're a spec-monkey, the iPhone 5c gives you cause for your ambivalence. It's largely unchanged from the iPhone 5, except for higher-quality FaceTime camera on the front and a slightly larger battery.

But here's the thing, it's not for you.

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Could or should Apple use the iPhone 5s M7 motion coprocessor to lock out texting while driving?

I've been asked several times this week whether Apple could or should use the new M7 motion coprocessor chip in the iPhone 5s to lockout features like texting if it detects you're driving. It's an interesting idea but not a particularly workable one, at least not yet.

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Even the iPhone 5c's plastic is better - here's why

There's been quite a bit of discussion about Apple's decision to use polycarbonate for the iPhone's case. Is the plastic on the iPhone 5c a sign that Apple's legendary focus on product quality is slipping? Absolutely not. Let me explain why.

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Wall Street isn't very happy with Apple's new iPhones, and here's why!

Yesterday Apple made the iPhone 5s and iPhone 5c official. And Wall Street collectively shrugged at the news. Rather than simply attack Apple's strategy or dismiss investor reaction, let’s talk about Apple the company and the stock. Let’s have a discussion about what these guys are doing (or perhaps failing to do) when it comes to meeting the expectations of the market.

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iPhone 5c was never "as in cheap" - so what?

Going into yesterday's Apple event in Cupertino, many in the industry were expecting Apple to price the iPhone 5c considerably less than the $549 they've announced. We were wrong - all of us. That isn't Apple's fault - it's ours. Predictably, I've already seen a few opinion pieces saying that the iPhone 5c is too expensive. To which I ask, "So what?"

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