Editorial

Jimmy Kimmel demonstrates that the average person doesn't know smartphones that well

Bust out the haterade, dust off your iSheep macro keys, and wind up for some general hating of Apple fans, it's video time! Last night, on Jimmy Kimmel Live, the late night variety show took to the streets of Hollywood to ask people about the iPhone 5. The new iPhone isn't out yet, and your average Angelenos likely hasn't seen one yet, let alone read all of the news about the iPhone 5 (especially just the hours after it was announced, when this segment was filmed).

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iPhone 5: What we didn't get!

It's like on your birthday when you sneak a peak at your presidents but secretly hope your mom or dad managed to keep just one small surprise for you. Or when you read the spoilers but still somehow hope there'll be a killer twist at the end.

So it was with Apple's 2012 iPhone event. Anyone who's read anything over the last few days and months new pretty much what to expect, even as they desperately wanted the unexpected. That's on us. Not Apple. But still, there are things Apple didn't do this time that rumors suggested they might, and things they're not doing that the competition are. Here are 10 examples.

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Could Apple offer iTunes affiliate revenue to carriers as a subsidy for LTE data plans?

Last week we saw Amazon drop a bit of a bomb on the competition by offering a $50 per year data plan. At 250MB a month, it isn’t a very good data plan, but people will buy it. I wondered how Amazon could have negotiated such a good deal with AT&T. Perhaps they’re cutting them in on revenue from users who shop on Amazon while using a Kindle Fire HD via the LTE data network? It was purely speculation, but it intrigued me enough that I spent a bit more time thinking about this whole topic. And I quickly realized that Apple actually has a pretty well-established iTunes affiliate program.

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Editor's desk: Jeff Bezos vs. Steve Jobs, ultimate copy loop, and 4 years, 7000 posts, and 2 million words later...

Less. Than. Three. That's how many days remain until Apple holds their September 12 event and we almost certainly get our first, official look at the iPhone 5. I just put up a fancy new iPhone super page to keep track of all the action, and we have lots more coming this week.

Starting tonight as I talk geek-to-geek with Fox New's Clayton Morris about what we can expect at the big event. You don't want to miss that. But before we get too caught up on the week ahead, here are some final thoughts on the week that was, including Amazon vs. Apple, the ultimate copy loop, and a sentimental moment for yours truly...

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Nokia gets caught faking Lumia 920 image stabilization

Normally I wouldn't be writing about something like Nokia getting caught faking the camera work in their Lumia 920 PureView, but Nokia has been making some pretty bad marketing choices lately. They made those "smartphone beta test" commercials where they tried to brand the iPhone as a beta phone, and then launched the Lumia 900 with embarrassing bugs all it's own. Then, yesterday, Nokia took a swipe at Apple during their press event, once again making fun of the iPhone antenna. And now Nokia is embroiled in controversy over their new flagship phone.

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Regarding iPad 2,5 and iPad 2,6

Apple has model numbers for all their products. The original iPhone was iPhone 1,1. The iPhone 3G was iPhone 1,2. The current iPhone 4S is iPhone 4,1. The next iPhone will be iPhone 5,1. Likewise, the original iPad was iPad 1,1. The iPad 2 was iPad 2,1. And the new iPad is iPad 3,1. The Retina MacBook Pro is MacBookPro 10,1. Following pre-production code names, that's how Apple classifies things internally.

Within models, there are variants. The iPhone 3G was a radio variant of the original iPhone 1,1 but was fairly similar otherwise, hence iPhone 1,2. The iPhone 3GS got a whole new chipset, so also got a model bump to 2,1. Likewise, the iPad 2 was a leap ahead of the original, so it got iPad 2,1. At least the Wi-Fi version did. The GSM/AT&T version got iPad 2,2 and the CDMA/Verizon version got iPad 2,3. When Apple updated the internals again this spring for the newer, lower cost version, that variant was iPad 2,4.

iPad 2,5 has been showing up in developer logs for months and iPad 2,6 was noted yesterday by Marco Arment on Marco.org. So what are they?

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Editor's desk: Forumed, friendless, and fined

This week was a blur punctuated by something neither tragic nor triumphant. Part gut check, part gut punch. So let's spin up the FTL drives and jump right to it...

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Tim Cook: Year One

Tim Cook became CEO of Apple one year ago yesterday, following the retirement of Steve Jobs. A soft-spoken, measured, methodical gentleman from the South, he'd been Apple's COO for years, and ran the company on several occasions during Steve Jobs' medical leaves of absence. A logistical and supply-chain genius, he took Apple from being better if more expensive, to much better at prices the competition couldn't begin to match. He helped take Apple from a computer company with a small if premium market share to a consumer electronic juggernaut that could launch products across the world at an unbelievable pace.

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Why an LTE iPhone 5 won’t be a very attractive proposition for UK consumers

There has been a lot of talk over how the iPhone 5 will be a major upgrade from the current iPhone 4S. Consistent rumors point to not only a taller screen but most importantly an LTE radio. What is LTE and why does it matter? LTE in very basic terms is a mobile data technology that offers very fast data. Imagine if you will, downloading data onto your iPhone at a something like 50Mbit/s in real world situations and you’re getting the gist

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Regarding separate iPhone 5 and iPad mini events

John Gruber of Daring Fireball wrote yesterday that he thinks it's unlikely Apple will introduce both the iPhone 5 and iPad mini at the same event, rumored to be taking place on September 12.

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