Editorial

Does Apple have a branding problem? In search of the iTouch

I work at a local Apple Specialist on the weekends - an independent reseller authorized by Apple to sell and service Macs and iOS devices. If the customers who come through our doors are any indication, Apple has a weird problem on its hands - customers aren't remembering the names of its products very well. Is it time to rethink how Apple brands its products?

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A history of Apple in the cloud: from AppleLink to iCloud

We're taking a look at cloud services this week on Talk Mobile, so now seems like a good time to take a walk down memory lane and look at the long history of Apple's foray into online services. That history stretches right back to the mid 1980s, almost to the birth of the Macintosh itself.

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Antitrust judge refuses to suspend Apple ruling, accuses Apple and publishers of "danger of collusion"

A U.S. District Court judge on Friday refused Apple's request to temporarily suspend her own ruling that Apple violated antitrust laws. She also admonished Apple and ebook publishers for what she calls a "seriously continuing danger of collusion," according to the Associated Press.

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App Store Year Two: Pushy new app options, iPads, and the advent of freemium

The App Store might have launched in 2008, but it didn't stop there. At the Apple iPhone OS 3.0 preview event, held in March of 2009, the iPhone and all its apps, first and third party, got copy and paste, Spotlight search as an ersatz secondary app launcher, and access to the dock port. Among 1000 other new and improved API, the previously announced push notification service was also re-introduced, which wasn't multitasking but would enable whole classes of apps to be more useful than previously possible. Arguably, however, the most transformative new feature in iPhone OS 3.0 was, for good and ill, in-app purchase (IAP).

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OS X Mavericks Preview: AV Kit simplifies QuickTime transition

OS gave Apple an opportunity to rethink the way application developers should support and deliver media content on Apple devices. The result of that is a framework called AV Foundation, which debuted on the Mac with OS X 10.7. Now Apple's continuing that effort with new Mavericks technology for developers called AV Kit.

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Microsoft, once again hoping for free advertising on tech sites, releases another dumb anti-iPad ad

Microsoft has released a yet another anti-iPad ad, this time awkwardly trying to make fun of the iPad mini by putting it up against what everyone on Twitter tells me is the worst period Windows period tablet period in the world period - the Acer Iconia W3.

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OS X Mavericks Preview: easily access your LinkedIn account

Whether you're looking for a job or looking just to connect with colleagues in your field, LinkedIn has become the place to do it for millions of users worldwide. Now Apple is building support for LinkedIn right into Mavericks to make it easier for you to connect.

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Internet realizes Chrome doesn't keep passwords secure, should also realize we have apps for that!

The internet is in a tizzy today because reporters realized Chrome on the desktop doesn't securely store passwords, and they realized most people probably don't realize that either. What this means is that anyone who has physical access to your Mac or Windows PC, and knows where to look, can see your logins in plain text. For those familiar with Chrome's security model, that's nothing new. The same things was true last week, last month, and last year. It's a reflection of Google's philosophy, which is different than Apple's - Safari requires a login to show passwords.) The reason for the recent internet angst is Elliot Kember:

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From MessagePad to iPad: 20 years on, the Newton's impact can still be felt

An anniversary of sorts quietly passed us this weekend: Saturday, August 3rd, marked the 20th year since Apple began selling the Newton MessagePad, its then-groundbreaking tablet device with handwriting recognition. While the device was never hugely commercially successful, its development, creation and sale inevitably, inexorably lead us to where we are today, a "Post PC world" dominated by touch-sensitive smartphones and cellphones. The Newton's influence can even be felt in Apple's Mac line, with products like the MacBook Air.

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OS X Mavericks Preview: Map Kit opens up the world to developers

Apple Maps are coming to Mavericks, as well all know. But Apple's Map Kit is almost as important, because it lets third-party developers tap into that data and technology.

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