Editorial

Who needs a Mac Pro when they can get an iMac?

In previous editorials I've shared my opinion on the state of the Mac Pro and what the next Mac Pro could have inside. Now it's time to ask a more fundamental question: Do we need the Mac Pro at all? After all, isn't the iMac the...well...pro desktop Mac?

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Apple vs. Android: The marketshare mentality, and why it's a mistake

Last week Techpinions.com posted a really good editorial by John Kirk discussing how much of a joke it is to consider Android the winner in the smartphone space simply because they have the most market share. The very next day, Business Insider tech editor Jay Yarow pubished a post with a headline that read, “Apple Should Be Furious That It Has Such A Tiny Sliver Of The Smartphone Market.” Here's John Gruber’s response at Daring Fireball. And here's my take...

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Microsoft once again fails to understand that, when it comes to tablets, Windows isn't a feature - It's a liability

Microsoft has been fielding some new anti-iPad commercials that, on the surface (see what I did there?) seem to take a page out of Apple's old "I'm a Mac" ads of days long gone by, or even Motorola's "Droid Does" campaign of a few years back. They show an iPad side by side against a Windows 8 tablet, and then demonstrate several areas in which they, Microsoft, think the Windows 8 tablet beats to iPad. And that's where it goes off the rails...

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Did you hear the one about the iPhone with the 4x Super Retina display?

There's a rumor going around that Apple might be considering going to @4x -- a "Super Retina" for a future iPhone display. Apple went to @2x, from 320x480 at 163ppi to 640x960 at 326ppi for the iPhone 4 Retina display, and lengthened it to 640x1136 at the same 326ppi for the iPhone 5's 4-inch widescreen display. These days, however, Android phones are shipping with 1080x1920 (1080p) displays at well over 400ppi.

So, to leap ahead again, and to keep things just as easy on the apps as the last big density increase, in some theoretical universe Apple could just double again to @4X, right?

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Mac Pro: The Next Generation - what's Apple's next heavy iron likely to have inside?

At some point relatively soon, Apple is going to have to put the current Mac Pro out to pasture. What's going to replace it is anyone's guess at this point, but it'd be nice to think that Apple would start with a completely fresh sheet of paper.

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iRadio: Apple could do streaming really well, but they don't have to do it at all

The rumors of an Apple iRadio music streaming service just won't go away. With WWDC just around the corner, many think that we may see something announced in San Francisco—in the very same room Google recently announced All Access. Apple could knock it out of the park if they entered this space, and I'm sure a lot of us would love to see just such an Apple branded service. But a couple of questions still present themselves. Does Apple really need to do music streaming, and what form could it take if they do?

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Is the Xbox One the Apple TV we've been waiting for?

Microsoft's Xbox One, unveiled Tuesday at a special event in Redmond, looks to blur the line between gaming and other forms of entertainment like watching TV. Watching Microsoft demonstrate the capabilities of the new system gave me a sense of déjà vu, because a lot of what Microsoft showed are features that pundits and bloggers would love to see from the heretofore mythical Apple television.

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The Xbox One hears all, sees all, and steals Google's dreams. But does it also leave the door open for Apple?

While Apple has iAd and aggregates traffic data, for the most part they've thus far been content to merely take our money, give us shiny boxes, and not really bother much about who we are and what we do. Not all companies make their money off of massive hardware margins, however. Google, for their part, wants to catalog the world's information. They want to bring you info before you know you need it. They want to build the Star Trek computer. That kind of omniscient service requires an omnipresent awareness that needs to know as much about who and what you are as possible. Microsoft has been transitioning from software powerhouse to services alternative for years now, and with the just-announced Xbox One, they've arguably about to take over the living room. With Google on one end and Microsoft on the other, will Apple become an oasis for the more privacy conscious among us?

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Apple already pays $1 out of every $40 tax dollars the U.S. collects. How much more does the Senate want?

Ahead of the testimony it will be giving before the U.S. Senate tomorrow, Apple (via The Loop) offered up a nicely detailed 17-page PDF document with all sorts of good information inside. The most interesting number is this: Apple pays $1 out of every $40 of income tax collected by the US Treasury. Isn’t it incredible to think that one company is responsible for 2.5% of all US income tax collection?

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Weird iPhone habits: Open slots, default layouts, and ringer switches, oh my...

Smartphones and other mobile technology are very personal devices. Not just that they're something that we have on us all the time, but they're devices that we customize to suit exactly our needs and our needs alone. We get used to how they're set up, and if we're handed somebody else's iPhone, well, we're lost. Just try dealing with somebody who has different Smart Corner settings on their Mac than you - it's maddening.

In customizing the set-ups for our devices we also customize our interactions with them. We develop weird habits and tendencies. Some of us are compulsive about the placement of icons in the launcher, others only want specific things in Notification Center. Sometimes it's about where we put the phone, and sometimes we just don't give a damn about some things that drive others insane.

Upon realizing that I do some weird and obsessive things with my iPhone, I asked the iMore editorial staff what weird things they do, and it turns out, we're weird. But you already knew that.

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