Editorial

iPhone 5S event preview: How Apple will attempt to brighten our day

On September 10, at 10am Pacific Time, Apple will hold their first major product event since October of 2012, and only their second event of 2013, following the developer-centric WWDC Keynote. That's compared to countless Samsung, HTC, LG, Sony, Motorola, Nokia, BlackBerry, and Facebook events. It's also in stark contrast to previous years, where Apple had the Macworld keynote, and later had the spring iPad event to keep the flow of new products more evenly spaced. That doesn't mean we'll get everything this month, however. Far from it. The "This should brighten everyone's day" event is being held in Apple's small Town Hall venue in Cupertino, and looks to be incredibly focused. For the first time ever, Apple seems poised to not only introduces the new flagship iPhone 5s, but a second, less-expensive iPhone 5c as well. iOS 7. Could there be anything else? Could there be iPods or iPads or Macs... or one more thing? We'll be doing complete coverage on our amazing new iPhone event page, but here's a quick roundup of what we expect - and don't expect - to see!

So, yeah - SPOILERS!

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Amazon not making a free Kindle Fire phone, but...

Over the weekend - while everyone here at iMore worked feverishly to prepare for tomorrow's iPhone event - some noise surfaced about Amazon working on a phone, and one they could give away for free. Amazon has since denied the rumor, which is interesting from the "no comment on no comment" company, but the idea itself is worth some exploration...

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Imagining iPhone 5S and iPhone 5C: Pricing and availability

New designs, new processors, new radios, new features big and small, at the end of the day it still all comes down to how much it costs and whether or not you can even get it. Urban myth tells us Steve Jobs was responsible for dreaming Apple's amazing products into existence, but Tim Cook was the one who figured out how to get them made as efficiently and economically as possible. For the iPhone 5s there probably won't be any big surprises, though there could be some storage size and color option twists. For the iPhone 5c, however, it could be a whole new thing.

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Cause and effect: Apple's upheaval of the Mac app market

The Mac App Store has been a boon to many Mac developers since it opened for business in 2011 - more than ten thousand Mac apps are available for download, and any one of the millions of customers who have an Apple ID can buy apps. But it's come with some consequences that have fundamentally altered the way that many developers conduct business, and it's not all for the better.

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Galaxy Gear: Not the watch we've been waiting for

Samsung has unveiled the Galaxy Gear, its first "smartwatch" product. And based on the info coming out of IFA this week, including our colleague Alex Dobie's hands-on look over at Android Central, I'm still trying to figure out why I would want it.

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Has Apple lost its innovation?

When it comes to Apple and innovation, there are two equal and opposing lines of thought. The negative sentiment is that Apple is no longer that which dented the universe in eras past, that it is no longer capable of producing Mac-, iPod-, and iPhone-class disruptions, and is now simply coasting on the momentum of ecosystems past. The positive sentiment is that Apple is still at the height of its power, pushing out manufacturing breakthroughs like the iPhone 5, interface reboots like iOS 7, and bold new computing designs like the Mac Pro. So which is it?

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Imagining iPhone 5S and iPhone 5C: LTE, Bluetooth, 802.11ac Wi-Fi, and no NFC

The iPhone is an amazing piece of technology in many, many ways, and a lot of those ways are predicated entirely on the radios, on being connected. It's that persistent connection, to the internet and to other devices - the connection of things - that makes it so powerful, that will make the iPhone 5s and iPhone 5c so powerful. Whether those radios, for cellular networking, Bluetooth, and Wi-Fi get upgrades this year remains a question, as does whether or not a near-field communications (NFC) chip will ever make an appearance in an Apple product.

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Nintendo and stopping shorter on the hardware chain

There's a lot of Nintendo talk in the Apple community at the moment - here included - likely because both are beloved brands that have created fantastic products from an integration of hardware and software. Both have also been the underdog, battled their way to industry leadership, and yet are still often looked at as beleaguered, unable to continue the streak of innovations past, and eventually, inevitably, doomed. John Siracusa wrote a typically thoughtful piece about Nintendo in crisis on Hypercritical:

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Imagining iPhone 5S and iPhone 5C: Apple A7 processor, RAM, and Storage

If Apple holds to pattern, we're in the tock year of their tick tock hardware release schedule. That means that while we may not get any exciting new external designs, we should be in for some amazing new internals, including the system-on-a-chip, storage, radios, cameras, and other components. Faster. Better. Stronger. At least for the iPhone 5s. The iPhone 5c will likely be the exception that proves the rule, becoming the less expensive option by saving all its changes for the outside. So what will all that translate into when the silicon hits our hands?

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Apple should have its own game studio, and here's why

The App Store's single biggest category is games, and games are enormously popular on the Mac App Store (and many other places) too. There isn't a shortage of third party developers who write games for the Mac, but can it be done better? I think so, and I think Apple should lead the way with its own in-house Mac game studio. It's time to let the Mac platform shine as a premiere game development platform, instead of as an also-ran.

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