Editorial

Microsoft's new Mac vs. PC hyperbole

Microsoft has three new Surface Pro 3 ads out today that, as promised, switch from trying to attack the iPad to trying to attack the MacBook Air. Given how heart-breakingly, bank-breakingly unsuccessful Surface has been to date, it's hard not to sympathize. It's also hard not to think repeating past strategic failures will only result in more failures. Instead of shifting from iPad to MacBook, maybe Microsoft should shift from attacking Apple to attacking the PC market?

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NSFW: I'm not overcompensating, I swear

Some people love to turn regular full-sized pickups into monster trucks. They jack up the suspensions, put on huge tires, modify the exhaust. And what's left is a hulking monstrosity that's twice as tall as any other passenger vehicle on the road, roaring, thoroughly intimidating.

I know it's judgmental of me, but inevitably when one of these pulls up next to me at a stoplight, my first thought is, "Nice truck, buddy. Sorry about your penis."

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A shadetree mechanic's lament: The death of the upgradeable MacBook

I've been doing some housecleaning lately and I've found a few older Macs that I'd stopped using a long time ago, but never had the heart to sell or recycle. Among them is a "Lombard"-era PowerBook G3 that I got when I was working at Macworld back in the early oughts. As much as I like the design of today's MacBook Airs and MacBook Pros, I find the old machine a great looking system too, and I'm a bit sad that Macs aren't still made like this.

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Is Intel doomed on the Mac?

With apologies to Mark Twain, the reports of Intel's death on the Mac are greatly exaggerated

Former Apple executive Jean-Louis Gassée recently offered his opinion on the future of the Mac. In his blog post Macintel: The End Is Nigh, Gassée predicts the imminent demise of Intel-based Macs. Is he right?

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Apple shows how to spend billions of dollars — the smart way

Being the world's largest technology company has its perks, including a stream of almost limitless cash. But the law of large numbers also starts to kick in, and a company of Apple's size doesn't seem capable of doing super productive things with all this money.

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Editors desk: Rating, expectations, and experiments

Last night I watched Snowpiercer. I'd heard good things about it online, I like to support simultaneous releases on iTunes, and it had a whopping 95% rating on Rotten Tomatoes. I was hugely disappointed. It wasn't a terrible movie. It wasn't a great movie either. But that 95% had set such an expectation for me that when I watched it, the massive flaws made it so much worse, perceptively, that if I'd gone in thinking it was a 40% to 60% movie. I watch all sorts of silly sci-fi, and enjoy it. I just go into it expecting silly sci-fi. How the rating influenced by perception and enjoyment of the film got me thinking. How do we rate things on iMore, and how can we do it better?

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Is AppleCare worth it for your MacBook?

Wondering if the extra $249 - $349 for AppleCare is worth it for your MacBook? Here's my take

I've had my 15-inch Retina MacBook Pro for about a year and three months; three months longer than the standard Apple warranty. So when it started to develop problems with the trackpad recently, I was doubly grateful that AppleCare was part of the original purchase.

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Media picks of the week: Guardians of the Galaxy Mix Tape, Finding Vivian Maier, Psycho Pass and more!

Every week Apple adds tons of new media content on iTunes — music, books, movies and more. It's impossible to keep up with all of it, but it's not impossible to pick out the very best. Here they are! This week we've got a pre-order album from British electropop band Fenech-Soler, a documentary about a mysterious urban photographer, David Lynch's cult TV show phenomenon Twin Peaks and more!

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NSFW: Apple, iOS 8 Health, and the Gordian Knot of healthcare bureaucracy

This year I've spent a lot of time in doctor's offices and I see what a giant mess the electronic health records (EHR) industry really is. And I don't think Apple's going to solve the problems facing the American healthcare industry. Apple's telling us that iOS 8's Health feature will give us a way of sharing important diagnostic information with our doctors. But it's predicated on a huge assumption: That our medical providers are affiliated with an institution that's willing to buy in to this particular data stream.

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Kids projects: Make rookie cards for your team on your iPhone or iPad

While school might take a break for the summer, sports do anything but. From little league to soccer practice, gymnastics to judo, tennis to skating — we have indoor rinks! — there are all sorts of sports, team and solo, for kids to have fun with, get healthy doing, and learn valuable skills from. And what better way to keep hold of those memories and share them with teammates and classmates alike than with rookie cards of their very own? If you're looking for a great summer project for the kids — or the kids of all ages, adult-leaguers — then get your iPhone and iPad ready. Here come the cards!

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