Editorial

Apple shows how to spend billions of dollars — the smart way

Being the world's largest technology company has its perks, including a stream of almost limitless cash. But the law of large numbers also starts to kick in, and a company of Apple's size doesn't seem capable of doing super productive things with all this money.

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Editors desk: Rating, expectations, and experiments

Last night I watched Snowpiercer. I'd heard good things about it online, I like to support simultaneous releases on iTunes, and it had a whopping 95% rating on Rotten Tomatoes. I was hugely disappointed. It wasn't a terrible movie. It wasn't a great movie either. But that 95% had set such an expectation for me that when I watched it, the massive flaws made it so much worse, perceptively, that if I'd gone in thinking it was a 40% to 60% movie. I watch all sorts of silly sci-fi, and enjoy it. I just go into it expecting silly sci-fi. How the rating influenced by perception and enjoyment of the film got me thinking. How do we rate things on iMore, and how can we do it better?

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Is AppleCare worth it for your MacBook?

Wondering if the extra $249 - $349 for AppleCare is worth it for your MacBook? Here's my take

I've had my 15-inch Retina MacBook Pro for about a year and three months; three months longer than the standard Apple warranty. So when it started to develop problems with the trackpad recently, I was doubly grateful that AppleCare was part of the original purchase.

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Media picks of the week: Guardians of the Galaxy Mix Tape, Finding Vivian Maier, Psycho Pass and more!

Every week Apple adds tons of new media content on iTunes — music, books, movies and more. It's impossible to keep up with all of it, but it's not impossible to pick out the very best. Here they are! This week we've got a pre-order album from British electropop band Fenech-Soler, a documentary about a mysterious urban photographer, David Lynch's cult TV show phenomenon Twin Peaks and more!

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NSFW: Apple, iOS 8 Health, and the Gordian Knot of healthcare bureaucracy

This year I've spent a lot of time in doctor's offices and I see what a giant mess the electronic health records (EHR) industry really is. And I don't think Apple's going to solve the problems facing the American healthcare industry. Apple's telling us that iOS 8's Health feature will give us a way of sharing important diagnostic information with our doctors. But it's predicated on a huge assumption: That our medical providers are affiliated with an institution that's willing to buy in to this particular data stream.

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Kids projects: Make rookie cards for your team on your iPhone or iPad

While school might take a break for the summer, sports do anything but. From little league to soccer practice, gymnastics to judo, tennis to skating — we have indoor rinks! — there are all sorts of sports, team and solo, for kids to have fun with, get healthy doing, and learn valuable skills from. And what better way to keep hold of those memories and share them with teammates and classmates alike than with rookie cards of their very own? If you're looking for a great summer project for the kids — or the kids of all ages, adult-leaguers — then get your iPhone and iPad ready. Here come the cards!

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Just deleted Foursquare. Come at me Facebook!

App sprawl is becoming a thing. This evening I opened Foursquare to check into a great new local restaurant I went to, hit the big, honking check it button, and was told to download Swarm. It wasn't an ad. It wasn't something I could dismiss or get around and go on about my check-in business. It was an eviction notice telling me my check-ins within the Foursquare app proper were no longer welcome. I'm sure it's been like that for a while. I almost exclusively use Foursquare when I travel and I haven't traveled since June. Rather than download Swarm, however, I deleted Foursquare. So, now that Facebook is evicting instant message, will that be next?

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Hardware: The often overlooked aspect of accessibility

Steve Jobs was fond of saying often that if hardware is the brains of a device, then software is its soul. This statement is true insofar that software is what really makes a device and its ecosystem — one needn't look any further than iOS to see that — and is what designers, developers, and consumers care about most. In terms of accessibility, the fact that software gets so much (rightful) attention means that one crucial and, I would argue, just as important aspect gets overlooked in the discussion.

The hardware.

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Retina MacBook Pros get mild processor bump and pricing change; will Mac users keep buying?

A bit more than a week ago, Intel offered new Core i5 and Core i7 chips to augment its line of "Haswell"-era microprocessors. Apple wasted no time getting the new chips into its own production; on Tuesday the company introduced refreshed Retina MacBook Pros containing the new processors. Are Apple's tweaks to the MacBook Pro line enough to keep people buying them?

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Editor's desk: Inclusivity includes you

There's been a lot of attention paid to inclusivity lately, whether it's in the mobile community thanks to features like accessibility or in the media thanks to lead up to the San Diego Comic Convention. That's great, because while it can sometimes feel that time and effort spent on inclusivity goes to help others, it really goes to help us. There's always some element of life, there's always some occasion, where, be it based on gender, ethnicity, religion, age, education, income, athleticism, area of interest, abilities, talents, or tastes, where we feel like we're excluded, we don't fit in, we can't get in. Inclusivity, in all of that, includes all of us.

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