Editorial

Gruber and Schiller: Our full transcript of The Talk Show at WWDC

Daring Fireball founder John Gruber sat down with Apple senior vice president of worldwide marketing Phil Schiller at WWDC for a live version of Gruber's podcast The Talk Show. Here, to the best of our ability, is a full transcript of their remarks, interspersed with occasional audience response.

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Thirty-one years later, the Mac is still a vital part of Apple's soul

Should Apple kill off the Mac and just focus on iOS instead? Hell no. The Mac is integral to Apple's DNA, and exemplary of its product philosophy.

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Switch to iPhone for years of free software updates

Last week Apple didn't just announce iOS 9, they announced that it would be coming day-and-date to every iPhone the company has shipped in the last four years.

That's worth repeating. iOS 9, the latest, greatest version of Apple's mobile operating system, is scheduled to ship this fall not just on whatever new iPhone 6s Apple announces at the same time, not just on the current iPhone 6 line, and not just on the iPhone 5s, iPhone 5c, and original iPhone 5, but also on the iPhone 4s that first launched in the fall of 2011. And it's all going to happen on the same day, on every carrier, for every customer, around the world.

That's an enormous amount of added value enjoyed by iPhone owners and not only is it unmatched by Android or any other platform, it's unmatchable. It's also one of the very best reasons to switch to iPhone

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This year, file your beta bugs early

When it comes to reporting bugs on Apple's betas, get them in before it's too late.

Filing radars—the popular term for submitting problems to Apple's bug reporting system—is a lot of work. What's more, it almost never results in any official recognition or appreciation, and sometimes it feels like an exercise in frustration and futility. Yet filing radars remains invaluable to the engineers inside Apple, and the sooner you file, the better it is for everyone, especially your shared customers.

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WWDC 2015: From platform polish to culture clash

WWDC 2015 wasn't about radical redesign or functional revolution, it was about solidifying the new foundations and moving everyone forward.

It's taken me a while to write this. We shared our initial reactions to WWDC 2015 right after Monday's keynote on iMore Live from AltConf (video should be available soon). We shared some more midweek during the Debug Roundtable. But the ramifications of what gets announced and how, and the effects it will have on us for the next year, takes me some time to come to grips with.

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Moving people to the wrist: The historic challenge of the watch

Hans Wilsdorf, the man who would come to found the brand we know today as Rolex, had a formidable task before him when he endeavored to convince the world to mount a watch on their wrists.

Up until the First World War, the wristwatch was seen largely as a trinket—a wristlet—worn occasionally by women of high society. Any gentleman who could afford a watch sported a pocket watch. Reflecting on the time, in a four-volume treatise, Rolex Jubilee Vade Mecum, published in 1946, Wilsdorf wrote:

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WWDC week isn't about the tech, it's about the people

WWDC week isn't necessarily about learning the latest Apple tech. It's about having an opportunity to talk with the people who make the products we rely on, and understand better what makes them tick.

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The AltConf interview

Now in its fourth year, AltConf has become the place to be if want to be in San Francisco but don't have a ticket to WWDC.

AltConf 2015 is something to see. It remains absolutely free to attend, but has grown now to occupy three movie theaters at the AMC Metreon in downtown San Francisco. Two theaters show live talks from dozens of speakers on a range of topics that span the gamut from programming to social issues to business development. A third theater shows video highlights from many other technical conferences.

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Apple makes a $17,000 Apple Watch — why not a luxury iPhone too?

You can buy an iPhone 6 from Apple anodized with matte gold coloring. It's a nice enough phone, but it's no luxury.

That gold iPhone costs no more than one in silver or space gray, and it does nothing else different. Apple also makes a solid gold Apple Watch. It costs much more than a standard aluminum or steel Apple Watch. The Apple Watch Edition has a nicer buying experience and improved customer support (not that Apple's ever been lacking in that department). But even at up to $17,000 it too does nothing that a $350 Apple Watch Sport doesn't do.

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Live journal: WWDC week with the iMore team!

We're in San Francisco all week for Apple's Worldwide Developers Conference. We'll be here all week for fun and adventure, official and otherwise. Follow along with us!

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