Apple Pay isn't everywhere yet, but where it's going tells me a lot about where I'll want to be.
Apple Pay, the contactless payment system announced by Apple last September, absolutely faces challenges when it comes to gaining widespread adoption by an industry not always aligned with the best interests of the customer. No, not Hollywood — big retail. The top 100 merchants in the United States of America.
Reuters ran a survey to find out what those challenges were, but framed the results in such a way as to make the merchants seem "skeptical", when the actual data seems to suggest a far better term would be "self serving". When reached for comment, Apple told iMore: