Editorial

Understanding Apple and privacy

A lot of people are getting a lot of things wrong about Apple's stance on privacy and security, and what it means for the future.

Last week Apple's CEO, Tim Cook, once again reiterated the company's belief that people have a right to privacy and security, and that the cost of free-as-in-paid-for-by-your-data services isn't always clearly understood. Those for who believe the conversation about privacy and security is the most important of our generation appreciated someone as powerful and influential as Cook giving it the spotlight it deserves. Those who believe the advancement of technology requires the relinquishing of previously held beliefs about privacy and security, however, reacted harshly. The problem is, many of them also reacted in a way that's just plain wrong.

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8 Apple Watch fixes I want in the next software update

The Apple Watch has correctly been lauded by critics as the best wearable on the market to date. That said, it's a first generation product — and it shows.

The central problem with the Apple Watch is its software. When I hand someone an iPhone, its user interface is intuitive. Yet to me, the Apple Watch isn't something that's easy to understand. On top of that, for a company that's known for sweating the details, Apple has seemingly missed a few with its software.

I like my Apple Watch. It's great. But here are eight simple software changes — four fitness-based quirks, four general tweaks — that would make it even better.

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Verizon's disaster readiness is an impressive combination of hardware and manpower

We spent a day with Verizon looking at their disaster readiness plans, which includes everything from opening their retail locations up as safe places to go to deploying massive vehicles for civilians and local emergency agencies to work out of.

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Merchants aren't 'skeptical' of Apple Pay, they're just self-serving

Apple Pay isn't everywhere yet, but where it's going tells me a lot about where I'll want to be.

Apple Pay, the contactless payment system announced by Apple last September, absolutely faces challenges when it comes to gaining widespread adoption by an industry not always aligned with the best interests of the customer. No, not Hollywood — big retail. The top 100 merchants in the United States of America.

Reuters ran a survey to find out what those challenges were, but framed the results in such a way as to make the merchants seem "skeptical", when the actual data seems to suggest a far better term would be "self serving". When reached for comment, Apple told iMore:

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Here's what every Apple Watch Sport color combination looks like

There are fifteen Sport color combinations. Which one will you rock on your wrist?

I went out and bought every single Sport band last week. In part, I wanted to look at every color in my Sport band review. But really, I wanted to mix up the colors.

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Developers and customers need better communications from Apple

In many ways, Apple is a more open, forthcoming company than it used to be. But in key areas the company is still troublingly closed.

I've been making a living with Macs long enough to remember the era before Steve Jobs returned to Apple. It was a bad time: Apple made a lot of poorly differentiated, crappy computers, and its operating system wasn't great, either. But before Steve came back, Apple was reasonably open with developers and high-level customers who had issues. Even if they couldn't or wouldn't necessarily correct the problems, there was a bidirectional communication channel. It was for good and for ill: I remember in those days the publication of record for the Mac communication was a weekly trade magazine called MacWeek, and it was known colloquially as "MacLeak," because Apple would regularly talk to them.

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Apple vs. Samsung commercials, June 2015 edition

Both Apple and Samsung just released new ads for their flagship phones, the iPhone 6 and Galaxy S6.

Apple's commercials, an extension of the #shotoniphone6 campaign the company launched a couple of months ago, focus on how everyone from professionals to enthusiasts can capture, edit, and share amazing videos with nothing more than their iPhone 6 or iPhone 6 Plus.

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What we're looking forward to for WWDC week

WWDC week is just around the corner.

Rene, Peter, and yours truly will be live on the ground in San Francisco covering the conference and any additional fun events happening throughout our time there. Before we hop on planes, however, we decided to sit down and chat about what we're looking forward to, what we're hoping not to see, and our pipe dream wishes.

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It's time to unleash the Apple TV

Unlike the iPhone and the iPad, the Apple TV is deeply bound to its content

Yet being bound to content is both a blessing and a curse: It makes the hardware dependent not just on engineering and design, but also on the capriciousness and myopia of Hollywood. It's likely why we have Apple A8(X)-powered iPhones and iPads, but an Apple TV that is still stuck on a single core Apple A5 from 2012.

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App Store curation could help indie games — but it might hurt them, too

This week, the U.S. version of the App Store's games section will receive some much-needed editorial oversight.

Previously, Apple's digital storefront sorted new titles by name and release date. This update, first reported by TechCrunch, replaces the main page's automated lists with curated content hand-picked by real live human beings.

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