You can pay with money. You can pay with time. You can pay with attention. You can pay with data. Depending on what you have the most of, and what holds the greatest value to you, there exists options to meet your price. Apple and Amazon want your money. Open source wants your time. Facebook and Google want your attention and your data. Sometimes this results in discord. Sometimes in harmony. I'd argue that, with the iPhone, they exist in harmony. Apple charges a premium price for it and, because people willing to pay that price are highly valuable, everyone include Amazon and Facebook and Google want their attention-grabbing services front and center so they can collect as much data as possible. That makes the iPhone not only the only Apple phone on the market, but one of the best phones for Amazon and Facebook and Google customers as well. Hell, throw Microsoft on that pile too.