Editorial

Was Apple's Beats acquisition really a 'no brainer'?

Last night the Apple news we've all been wondering about finally became official: Apple bought Beats The company now run by Tim Cook reached into its wallet and pulled out $2.6 billion big ones (plus another $400 million in stock that vests later on) to acquire Beats Electronics, Beats Audio and of course the incredible talent behind the company. This includes Jimmy Iovine and Dr. Dre, who both become Apple executives.

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WWDC 2009 flashback: iPhone 3GS, iOS 3, Snow Leopard, better MacBook batteries

As we head towards WWDC 2014 we thought it would be fun to look back at Apple World Wide Developer Conferences past, what they introduced, and what impact they made. We're continuing with WWDC 2008, which introduced new MacBook batteries, iOS 3 (iPhone OS 3.0), Snow Leopard, and the iPhone 3GS.

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iOS 8 wants: Pervasive inter-app communications

Android has intents as a way to request an action from another app. Windows Phone has contracts and extensions to declare supported interactions. Apple added inter-app communication in iOS 7, but only for audio. That's why more pervasive inter-app communications remains one of the most requested features for iOS 8. So what is it and why is it taking so long?

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WWDC 2008 flashback: iPhone 3G, MobileMe, Snow Leopard, and the App Store

As we head towards WWDC 2014 we thought it would be fun to look back at Apple World Wide Developer Conferences past, what they introduced, and what impact they made. We're continuing with WWDC 2008 which was not only the first sold-out show, but included the introduction of the iPhone 3G, OS X Snow Leopard, Mobile Me... and a little something called the App Store.

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WWDC 2007 flashback: Leopard, Safari for Windows, web apps for iPhone

As we head towards WWDC 2014 we thought it would be fun to look back at Apple World Wide Developer Conferences past, what they introduced, and what impact they made. We're starting with WWDC 2007, not only because there are 7 days left before WWDC 2014 kicks off, but because WWDC 2007 was the first to feature both OS X and iOS, and nothing has been the same since, not for Apple or for developers.

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The challenge of iOS in the home

iOS everywhere, including in the home, has been a logical area of future product speculation ever since Apple announced iOS in the Car in 2013 and launched it as CarPlay in 2014. A bi-directional version of Apple's TV-centric AirPlay, if Apple could project iOS onto a car display, why not a camera display? Why not every display? Conversely, if apps were using the iPhone and iPad as controls, why not make that experience even better? That's what the latest Apple home automation rumors focus on. But would it work?

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Regarding ARM-based Macs

There's a story going around about Apple working on ARM-based Macs. In other words, Macs that, instead of Intel chipsets, use the same kind of Apple A7-style chipsets found in the iPhone and iPad. The story is nothing new. ARM-based Macs, touchscreen Macs, iOS Macs, Retina Macs... Apple prototypes pretty much anything and everything any reasonable person would expect them to. A thousand no's for every yes requires a very high prototype to product ratio, after all...

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iOS 8 wants: Comic book reading mode for iBooks

Okay, technically this is an iBooks wish rather than an iOS 8 wish but what better time to ask for something as amazing demonstrable as a comic book reading mode than when Apple's about to kick off their first Keynote of the year? And given the recent sale of comiXology to Amazon and the subsequent removal of IAP from the Comics app, when better for Apple to give their own comic book reading experience some attention?

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Apple once again speculated to be the first trillion dollar company — here's why

A few weeks ago Scott Galloway, the Clinical Professor of Marketing at NYU, gave an incredibly fascinating presentation at the DLD conference in New York. I just happened to notice the YouTube video of his presentation today. He spoke for about 23 minutes in an action packed presentation on the winners and losers of the digital age. I highly recommend watching the entire thing, and we've embedded the video below.

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iOS 8 wants: Battery shaming

Battery life is one of the most important elements of a modern mobile device. That's why iMore's battery life tips are some of our most popular articles, and why our comments, social feeds, and forums are filled with battery life questions, boasts, and complaints. Apple prioritizes battery life above almost everything else, even making the iPad 3 and Retina iPad mini ever-so-slightly thicker and heavier just to maintain 10 hours of battery life. Yet some apps, especially those that use VoIP like Skype, that use GPS like Google Maps, or those that have rogue processes or other glitches can still chew through power at an alarming rate. That's where battery shaming comes in. Battery shaming was introduced on the Mac with OS X Mavericks and I'd love to see something like it on the iPhone and iPad in iOS 8.

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