In-app purchases (IAP) can seem like complicated, confusing things, especially if you're a parent new to the iPhone, iPod touch, iPad, and App Store, and trying to figure it all out for yourself and your kids. If you're already concerned about spending, if you're already stressed by technology, if you're already juggling as much as you can, then in-app purchases gone wild can sound downright scary. Sadly, that's largely because of stories, needlessly sensationalistic stories, portraying IAP as scary. Stories that, instead of empowering parents to take control, paint them as hapless victims whose families are completely beyond control. Luckily, Apple provides tools for any parent to effectively manage their children's App Store activities, including in-app purchases, and there are even more on the way soon.