Following the product (RED) takeover of the App Store earlier today, Apple has announced a broader involvement in the campaign leading up to World AIDS Day. On Black Friday, November 28, Apple will be giving out special product (RED) gift certificates in the U.S., a percentage of which will be donated to AIDS research. On Cyber Monday, December 1, Apple will donate a portion of every retail and online sale. It's a genius idea for an amazing cause. Kudos to the teams at Apple for putting it together.
You can check out the details at apple.com/red or read the press release below.