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iPhone 4.0 feature page, Keynote video now online

Apple.com has posted not only a page touting over 100 (!) new user features for iPhone 4.0, but streaming video of today's iPhone 4 Sneak Preview event is also now available, as is the higher quality download in Apple's Keynote podcast feed [iTunes link]

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iPhone 4.0 beta now available to developers: brings 1500 new APIs

iPhone 4.0 beta 1 is now available to developers via http://developer.apple.com/ and it doesn't just bring the 7 "tent-pole" features announced so far for consumers, it brings 1500 new APIs to developers including some we've been waiting for for a long time:

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Reminder: We won't see all iPhone 4.0 features until WWDC in June

While Apple announced 7 tent-pole features for iPhone 4.0 including multitasking, folders, mail enhancements, iBooks, Enterprise features, Game Center social network, and iAd mobile advertising platform, it's important to remember we won't get the final feature set for iPhone 4.0 until Apple's World Wide Developer Conference (WWDC) this June.

Last year Apple showed off a lot of features for iPhone 3.0 in March, but it wasn't until WWDC that we saw features specific to the new iPhone 3GS hardware -- video recording, VoiceOver, compass, Voice Memo app, etc.

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Apple announces iPhone 4.0, beta today, iPhone/iPod touch in summer, iPad in fall

Apple has announced iPhone 4.0, available for developers in beta form starting today and arriving for iPhone and iPod touch users sometime this summer, and iPad users in the fall. Highlights of the latest version of the mobile OS that powers the iPhone, iPod touch, and iPad include the following 7 "tentpoles":

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Apple shows off iAd mobile advertising platform

Steve Jobs thinks current mobile advertising sucks and Apple's answer for iPhone OS 4 is iAd, an HTML5 platform that gives developers a 60% cut of revenue and provides... what basically looks like ads as apps.

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Apple unleashes Game Center social network

While third parties have developed several of their own social gaming networks for the iPhone and iPad, Apple entered the space themselves today with iPhone 4.0 and their Game Center Social Network. (Think Microsoft Xbox Live or Sony Playstation Network for iPhone and iPad apps).

Features include inviting friends, matchmaking, leader-boards, and achievements. And because it's built into the OS, developers get it "for free". Hard to compete with that...

[Image via Gizmodo]

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Apple ups Enterprise support in iPhone 4.0

Continuing the long journey begun with iPhone 2.0, Apple has once again raised the bar on Enterprise support for iPhone 4.0 adding better data protection, mobile device management, wireless app distribution, multiple exchange accounts, Exchange Server 2010 support, and SSL VPN support.

More as this develops!

[Image via GDGT]

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Apple adds iBooks to iPhone 4.0

Midway through the big iPhone 4.0 announcements today and Apple has just introduced iBooks to the iPhone, bringing it up to eBook par with its big iPad brother launched last weekend.

[Image via Gizmodo]

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Apple updates Mail in iPhone 4.0 with unified inbox, multiple Exchange accounts, threaded messages

As part of the iPhone 4.0 announcement today, Apple introduced an updated Mail app that includes (as rumored) support for a unified inbox (so all your new home, work, etc. email shows up in one place). Also introduced was threaded conversation, multiple Exchange accounts (hello Exchange + Google Sync), and fast inbox switching.

Does that solve all our iPhone email woes?

[Image via Gizmodo]

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Apple introduces Folders with intelligent naming for iPhone OS 4

Apple today introduced Folders for the iPhone OS 4 (iPhone 4.0) Home Screen/app launcher interface.

To use Folders, you start by tapping and holding an icon until it jiggled (like you would to move or delete it). You then drag one icon on top of another and they combine to form a Folder -- a bordered icon with small versions of the contained icons. Folders will name themselves based on the category of the apps you drag into them, or you can edit the name yourself.

Folders behave like any other app -- you can move them around and even place them in the dock for any-screen access. When you tap one, the screen splits open and slides vertically apart to reveal a grid of the apps inside.

This increases the number of apps you can store on your iPhone's 11 Home Screen pages from 180 to over 2000.

But it's still an app launcher at its core, of course. Though, when asked about Widgets Steve Jobs did say Apple implemented them early on in Mac OS X as Dashboard, and simply hadn't had time to do anything with them on the iPhone. (Yet?)

So, does this solve your app managements issues? Or did you need more power? More eye-candy?

Pics and video after the break, or read our complete iPhone OS 4 preview for more!

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