Apple has released their second iPad TV commercial and it focuses on "what is iPad?". The voice is older and more gravelly. The music is slower and more deliberate. Just like the iPad, it takes its time. It also focuses the imagery on idealized use cases and puts the attention where it should be -- on the features.
iPad is thin. iPad is beautiful. iPad goes anywhere and lasts all day. There's no right way or wrong way. It's crazy powerful. It's magical. You already know how to use it. It's 200,000 apps and counting. All the world's websites in your hand. It's video, photos, more books than you can read in a lifetime. It's already a revolution and its only just begun.
It's an interesting direction for Apple advertising. Seems like smart one too.
Video after the break.
[Apple.com via MacStories, 9to5Mac, MacRumors]