Apple, the most audaciously disruptive company in the history of technology, has once again raised the ire of old industry incumbents, the hopes of independent players, the fears of passions of developers and consumers, and the post counts of bloggers by announcing their new in-app subscription service for iPhone and iPad. And make no mistake, their press release yesterday was as strategic as any Open Letter ever penned and posted by Steve Jobs.
But is it a greedy money grab, a noble defense of consumer privacy, an arrogant power play, a savvy business move, or a bold if risky gamble by Apple to once again, for the umpteenth time, redefine how an industry works? All of the above?
Let's take a look at the good, the bad, and the ugly of Apple's new App Store subscription service and the policies that surround it... after the break.