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How the digital crown brings flexibility to Apple Watch

What sets Apple's foray into the wearables market with its Apple Watch apart from Android competitors may be the digital crown, a clever analog control that bridges the digital divide in this case. The crown is not only an homage to classic watch design, an element of analog watches where you set and adjust the time by turning the crown, but on the Apple Watch it serves as a way to navigate the watch's new interface.

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Passbook makes switching between different credit cards in Apple Pay simple

Apple announced its NFC-based Apple Pay payment system today that allows shoppers to go to physical retail stores and make purchases using their iPhone, rather than a physical credit card. With Apple Pay, users would just need to tap their phones to a compatible payment reader at their local market, and then the stored credit card information would be used for payments, making it fast, secure, and easy. It's similar to how the Softcard, formerly known as ISIS payments, and Google Wallet works.

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This is how Apple Pay makes shopping in the Target app easier

Apple announced today that with its new Apple Pay payment processing and NFC-enabled mobile wallet for Passbook, a number of retailers and third-party apps could leverage the new payment system. Target, one of the early Apple Pay partner, will allow customers to use their app and pay with Apple Pay to make online shopping easier.

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Replay the Apple iPhone 6 and Apple Watch keynote

We've told you about everything Apple had to share at today's iPhone 6, iPhone 6 Plus and Apple Watch event, but some things are definitely worth seeing for yourself — twice, even. Relive all the events from the Flint Center on your iOS or Mac device and get happy all over again.

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Tim Cook's post-iPhone 6 and Apple Watch event memo talks about an 'incredible day'

After Apple ended its iPhone 6 and Apple Watch press event in Cupertino, California today, its CEO Tim Cook sent out a memo to all of the company's employees, stating that this day was "incredible day for Apple."

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Apple releases iTunes 11.4 in anticipation of iOS 8 launch

Ahead of the public availability of iOS 8 come September 17, Apple is already making a new version of iTunes available for download. iTunes 11.4 is now ready for download through the Mac App Store that brings it with compatibility for iOS 8 devices, including iPhone, iPod Touch, and iPad models.

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Sprint announces iPhone-for-Life plans with new iPhone rental model

Sprint's freshman CEO Marcelo Claure is leveraging Apple's new iPhone 6 and iPhone 6 Plus announcements today as a chance to differentiate its network from larger rivals. Claure announced that the Now Network will offer an iPhone rental program where customers rent, rather than own, and can trade up their iPhone every two years for a new model along with a new iPhone-only service plan.

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Apple asks developers to start sending in iOS 8 apps for App Store approval

Hot in the heels of Apple's iPhone 6 launch with new Retina Display screen sizes and resolutions, along with additional iOS 8 functionality, Apple is now asking developers to submit and update their apps for iOS 8. As iOS 8 will be launching on September 17th, Apple likely wants to have everything in order for the launch of iOS 8 and for the iPhone 6 and iPhone 6 Plus.

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Check out the great videos from Apple's iPhone 6 event

Today brought us the announcement of the iPhone 6 and iPhone 6 Plus, Apple Pay and the Apple Watch, and in typical Apple fashion, there were some excellent videos to go along with it. They pretty much speak for themselves, so… here they are.

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The new iPhone 6 and 6 Plus ads, brought to you by Timberlake and Fallon

If ever there were a dynamic duo, Justin Timberlake and Jimmy Fallon might be it, and they're certainly taking that route for the latest ads from Apple showing off the new iPhone 6 and iPhone 6 Plus. The (so far) pair of ads feature the two offering voice overs for the new phones, in particular highlighting the new Health app in iOS 8.

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