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UPDATED: iPhone SDK 3.2 Shows iPad Camera (Again), Camera Flash and Zoom, Video Chat, Wallpaper Choices

WhenWillApple has found an interesting screen in the just-released iPhone 3.2 SDK for the iPad -- one that once again hints at camera functionality.

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UPDATED: iPhone SDK 3.2 for iPad Beta 3 Now Live!

Right on schedule -- if they stick to 2 week schedules! -- Apple has released iPhone SDK for iPad Beta 3. It's available now via developer.apple.com and if the past is any indication, we should be seeing the code explored and any new and interesting finds tipped and posted... well, from now until Beta 4 hits!

Go get it!

UPDATE: Or now, Apple seems to have pulled Beta 3 for now. Let us know if you still see it, if it's gone for you, or if it comes back!

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Apple Shows Off "Family Travel" iPhone Commercial

It seems like "On hold" and "First steps" weren't the only new, activity-focused commercials Apple had ready for the iPhone as "Family Travel" has now made its Olympic debut as well.

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NYT: Apple SVP, Phil Schiller on Why Sexy Apps are Out, Sports Illustrated, FHM and Playboy are Still In

Apple Senior VP of Marketing, Phil Schiller, was quoted by the New York Times in an article on the removal of 5000 sex-based app from the iTunes App Store:

“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.”

To developers who weren't afforded any warning or options to pre-emptively make changes where such changes would have been possible:

“We obviously care about developers, but in the end have to put the needs of the kids and parents first.”

As to why Sports Illustrated's Swimsuit app, the Playboy app, and a few other publication-associated apps were allowed to remain:

“The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

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iPhone Gaming Studio ngmoco :) Buys Mac/iPhone Developer Freeverse

ngmoco :), maker of such free-to-play (with in-app purchases) game hits like Touch Pets and Eliminate has just raised a cool $25 million in funding and bought long time Mac and iPhone developer Freeverse of Skee-Ball and Flick Fishing fame. Techcrunch spoke to ngmoco :) CEO, Neil Young who said it was all about scale and acceleration:

He expects ngmoco to put out about about 20 new games this year, and the newly-acquired Freeverse team to nearly match that.

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Monday Fun Video: Apple Center Seen from the Sky

Remember that $2 billion world-class data center Apple is building in North Carolina, the one that could be mean iTunes.com or a super MobileMe or only-Jobs-knows-what? Well here's some video purporting to show it from the sky (if not show it looking like SkyNet!)

Check it out after the break and let us know what you think is going on inside those massive, machine-filled walls!

[DataCenter Knowledge via Macrumors via 9to5mac]

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iPad A4 Chipset Cost Apple $1 Billion?

We typically don't run those stories about iPhone or iPad component costs anymore because they're just silly -- a couple of hundred dollars in metal parts per unit never takes into account R&D and marketing costs, and things like paying $1 billion for the new Apple A4 chipset in the iPad. Or so hints the New York Times:

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New Apple iPhone Ads Go After Boredom, Parents' Hearts

Apple began airing two new iPhone ads last night during the Olympics (what hockey game?), one going after boredom by showing what you can do with your iPhone while you wait, and the other going after the hearts of parents (and grandparents) everywhere. Interestingly, neither featured the "app for that" or "app for almost everything" tag lines Apple has been using since 2008.

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Best of Smartphone Experts, 21 Feb 2010 - MWC Edition


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