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Why do all Apple iPhone ads show 9:42?

iPhone and iPad advertisements have always shown the time as 9:42 and 9:41. Why? Steve Jobs has certain idiosyncrasies and much of the reasoning behind his and Apple's choices are kept tightly under tight wrap so we never knew -- until now.

Scott Forstall, SVP of iPhone software at Apple Inc, has finally given the answer. Scott stated that the big reveal of a keynote usually happens at around 40 minutes in, give or take. In order to have the pictures on the iPhone/iPad sync with the audiences' watches the time of 9:42 was chosen for the iPhone and 9:41 for the iPad.

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Steve Jobs says cross-compilers (like Flash CS5) make sub-standard apps

As is his want lately, Apple CEO Steve Jobs replied to an email from a developer concerned about iPhone 4 SDK's ban on using cross-compilers like Flash CS5 or MonoTouch to create apps.

After a brief exchange about Daring Fireball's article on the matter, Greg Slepak wrote:

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iChat video motherlode of code: moderators, chat room, encryption, more

9to5Mac has hit the motherlode of code references when it comes to iPhone 4.0 iChat video secret strings and references, including what looks like moderators, chat room, encryption, and more.

Presumably moderation would let Apple prevent their hosting of ChatRoulette-style not-safe-for-families fun, especially if iChat hooks into the Game Center social network.

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Tweetie to become official Twitter or iPhone

Hot off the presses from the official Twitter blog, we learn they're buying Atebit's Tweetie, renaming it Twitter for iPhone, and making it free. Atebit's founder, Loren Brichter, will become a key member of their mobile team. What brought this on?

Careful analysis of the Twitter user experience in the iTunes AppStore revealed massive room for improvement. People are looking for an app from Twitter, and they're not finding one. So, they get confused and give up. It's important that we optimize for user benefit and create an awesome experience.

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iPhone 4: Notes Sync for IMAP

When you add an IMAP-based email account (including MobileMe and Gmail) to iPhone 4, in addition to the previous options you now get a toggle for "Sync Notes".

Notes syncing was famously listed as an iPhone 1.0 feature but then mysteriously vanished only to return in iPhone 3.0 as an iTunes-limited option (i.e., not push or over-the-air).

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Adobe fires back at Apple over cross-compiler ban

With the apparent iPhone 4.0 SDK ban on cross-compiled code, Adobe has begun firing back at Apple. The New York Times Bits Blog carried the following statement from Adobe:

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TiPb Advisory: Not a developer and thinking of going to 4.0? Think twice!

iPhone OS 4.0 is already readily available over the internet. Somewhat less than honorable “developers” are even offering to “sell” access to the 4.0 beta. This has led to a lot of users getting, or at least thinking about getting, the 4.0 beta for their own iPhones (it's currently not even loading on iPod touches -- and forcing complete restores for recovery, so don't even consider that at the moment!). Well before you take the jump think carefully. And think twice!

Read more after the break!

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Apple debuts "Shopper" iPhone commercial

Apple recently just release yet another iPhone commercial and this one is called "Shopper". This particular commercial only highlights one 3rd party application, a barcode scanner app called RedLaser. [iTunes Link - $1.99]

The man in the ad is in search for a espresso maker for a gift for his wife. He first uses Safari to do a little research, then he shoots off a text message to seek advice on what color espresso maker to purchase, and finally he uses RedLaser to scan the barcode to check for cheaper prices.

It's all about the apps...

Video after the break!

[Thanks to everyone who sent this in!]

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