News

Apple Adding "Explicit" Category to App Store?

Cult of Mac is reporting that Apple has added an "Explicit" category to iTunes Connect, the portal through which developers submit and manage their App Store apps. According to their developer source:

“It’s available for selection when adding a new app to iTunesConnect although I can’t see any sign of it in the actual App Store yet.”

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iPhone + AT&T Fastest Smartphone/Carrier Combo in PCWorld Test

If PCWorld's second 3G, 13-city performance tests are to be believed, AT&T's investment in their network just might be starting to pay off:

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Interest in iPad higher than it was for 2007 iPhone?

Thinking back to the hype surrounding the launch of the first iPhone, with podcasters stomping their Treo's on the floor of Moscone West and customers waiting in line outside the New York Apple Store for weeks, it's hard to imagine that interest in the iPad could be even bigger, but that's what ChangeWave's survey just may be telling us.

Gizmodo notices something interesting as well:

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iPad A4 Chipset Uses PowerVR SGX Graphics Core

The iPhone 3.2 SDK for iPad has officially outs the PowerVR SGX as the graphics core inside Apple's A4 chipset:

Using OpenGL ES on iPad is identical to using OpenGL ES on other iPhone OS devices. An iPad is a PowerVR SGX device and supports the same basic capabilities as other SGX devices. However, because the processor, memory architecture, and screen dimensions are different for iPad, you should always test your code on an iPad device before shipping to ensure performance meets your requirements.

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Apple Posts Supplier Responsibility Progress Report

Following recent incidents involving Apple's manufacturing partner, Foxxcon, Apple.com has posted a "Suppler responsibility progress report", the introductory page for which reads:

Apple is committed to ensuring the highest standards of social responsibility wherever our products are made. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes.

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Apple COO Tim Cook Speaks! Been Using iPad for 6 Months, iPhone Platform Just Getting Started!

Apple's Chief Operating Officer Tim Cook spoke at the Goldman Sachs Technology and Internet Conference 2010 today, and Apple provided a link for us to listen in to.

Overall, Cook came off extremely well. He talked about the iPhone, iPod touch, and iPad extensively as well as their iTunes content, app ecosystem, and carrier partners. His key points included Apple saying "no" to good ideas that distract focus from the great ideas they say "yes" to, innovation being driven by their people, and their single-minded goal of making the best products in the world. That was "Apple's magic", and like a lot of magic its simplicity and obviousness are likely what keeps it a secret.

Longer form highlights after the break!

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UPDATED: iPhone SDK 3.2 Shows iPad Camera (Again), Camera Flash and Zoom, Video Chat, Wallpaper Choices

WhenWillApple has found an interesting screen in the just-released iPhone 3.2 SDK for the iPad -- one that once again hints at camera functionality.

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UPDATED: iPhone SDK 3.2 for iPad Beta 3 Now Live!

Right on schedule -- if they stick to 2 week schedules! -- Apple has released iPhone SDK for iPad Beta 3. It's available now via developer.apple.com and if the past is any indication, we should be seeing the code explored and any new and interesting finds tipped and posted... well, from now until Beta 4 hits!

Go get it!

UPDATE: Or now, Apple seems to have pulled Beta 3 for now. Let us know if you still see it, if it's gone for you, or if it comes back!

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Apple Shows Off "Family Travel" iPhone Commercial

It seems like "On hold" and "First steps" weren't the only new, activity-focused commercials Apple had ready for the iPhone as "Family Travel" has now made its Olympic debut as well.

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NYT: Apple SVP, Phil Schiller on Why Sexy Apps are Out, Sports Illustrated, FHM and Playboy are Still In

Apple Senior VP of Marketing, Phil Schiller, was quoted by the New York Times in an article on the removal of 5000 sex-based app from the iTunes App Store:

“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.”

To developers who weren't afforded any warning or options to pre-emptively make changes where such changes would have been possible:

“We obviously care about developers, but in the end have to put the needs of the kids and parents first.”

As to why Sports Illustrated's Swimsuit app, the Playboy app, and a few other publication-associated apps were allowed to remain:

“The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”

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