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The Embrace+ smart notification bracelet arrives on Kickstarter, colored alerts for your iPhone

The Embrace+ smart notification bracelet arrives on Kickstarter, colored alerts for your iPhoneThere has been a lot of chatter recently about smart watches that have the ability to alert you graphically and audibly but this Kickstarter project wants to put a slightly different spin on that theme. The Embrace+ is not as smart as a smart watch as it doesn't have any display but what it does offer is colored notifications. These notifications can be set to a huge selection of colors each specifically matched to an apps notifications. If you tend to keep your iPhone in your handbag or deep pocket, this bracelet could be ideal so you never miss a call or an important text or email.

EMBRACE+ is the result of an idea that we came up with during a night out over a couple of drinks last summer. While laughing about ourselves checking our phones all the time to see whether we had received a message on one of the popular social media apps we decided to come up with a solution. Right away we agreed we don't want to wear a 'device' and it should easily blend in with any fashion style. The idea of the EMBRACE+ was born!

EMBRACE+ is a fashion accessory with true functionality! Whether you are in the middle of a workout or meeting, you'll always be notified about important calls and messages. You can customize notifications with colors that match your style and save them in a profile.

The EMBRACE+ bracelet keeps you connected to your smartphone and notifies you by flashing different colors for different apps and contacts. Choose colors for incoming calls from your girlfriend, boyfriend, boss, a contact group, unknown callers and more.

The Embrace+ comes with a companion iPhone app that will let you customize color schemes and set up all of your color notifications and even flashing patterns for lots of different applications. You can even drill down to individual caller ID notifications so you can see who is calling as long as you have a great memory for colors and different flashing schemes.

The Embrace+ is looking for backers on Kickstarter so if you want to become an early adopter you can pledge $39 or more to get one. It’s not looking great for the project as it has only reached just over $35K and needs to reach over $220K to become a reality.

What do you think of the Embrace+? Could you see yourself wearing an accessory like this or would you rather get a really smart accessory like the rumored iWatch?

Source: Kickstarter

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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

The Embrace+ smart notification bracelet arrives on Kickstarter, colored alerts for your iPhone


Yes blend with fashion style with a big light-up piece of plastic on your wrist *rolls eyes*

The plastic band is ok (like those Livestrong bracelet types), and it should have just vibrated for notifications. No one wants to wear a glowstick on their wrist.

I wouldn't wear a bracelet like that or even an iWatch. I prefer all notifications on my device.

I like it, it's creative. Colored notifications comes in very handy. I use the Light Flow app on my Galaxy Nexus phone. Does something similar with the RGB notification LED . It helps more than you think. No need to open phone and check which app notification arrived. This takes it a step further by wearing the LED notification so you don't even have to take your phone out of your pocket. Great idea!

I don't think this will reach its goal. Especially since the rumor mill is saying smart watches are coming. I tip my hat to these developers though, very original idea and say 5 years ago this thing might have taken off. Actually maybe in the 90's when Guns n Roses, Poison, and Warrant were all the rage with long hair bright clothes...etc. Sorry guys yall are about 2 decades too late.

Please kindly inform me for Embrace+ patent number. I'd like to present this in Entrepreneur class. Anybody knows the patent number, pls reply me. Thank you so much.